Azino 777 is currently one of the most recognizable online casino projects that has been successfully operating for over seven years. Mostly all Russian-speaking people who watch films on pirate websites have definitely heard the viral casino advertisement of Azino 777.
Table of contents
Slotegrator experts decided to puzzle out the formula for success of Azino 777 and prepared an analytical review of the famous gambling resource.
BASIC INFORMATION ABOUT AZINO 777
|Official website and logo||The online casino can be found on several resources:
|Owner||The online сasino is owned by Victory 777 N. V., licensed in Curacao in accordance with the legislation of the Netherlands Antilles.|
|Date of foundation||2011|
|Casino type||Instant Play (browser)|
|Licenses||Curacao eGaming, registration No. 8048/JAZ2015-009|
|Account currency||RUB, USD, EUR, TRY|
|Deposit methods||Visa, MasterCard, WebMoney, «Яндекс.Деньги», QIWI Wallet, Skrill, OK pay, Sberbank, Bitcoin, AzinoMoney, etc. Minimum deposit – 100 RUB|
|Withdrawal methods||Visa, MasterCard, WebMoney, «Yandex.Money», QIWI Wallet, Skrill, OK pay, Sberbank, Bitcoin, AzinoMoney, etc. Minimum sum – 100 RUB|
|Withdrawal time||E-wallets: up to 2 hours; credit/debit cards: 3-5 working days; bank transfer: 3-5 working days. Processing time: up to 2 hours|
|Withdrawal limits||The users are not allowed to withdraw the sum that exceeds $5 000 a day, $10 000 a week, and $20 000 for the current month|
|Software||Microgaming, Novomatic, Igrosoft, EGT, Evolution Gaming, Endorphina, Amatic, Ezugi, GameArt, Habanero, Isoftbet, SPF, Bgaming, etc.|
|Languages||Russian, English, Chinese, Turkish|
|Not allowed the players from||Italy, France, Spain, USA, Turkey, Ukraine, UK|
|Online support, Live Chat||[email protected]
|Ways to register||Through phone number or e-mail address|
|Bonus programs||Non-deposit registration bonus: Every new player gets up to 777 RUB to play for real money, bonus is not subject to wagering requirements. To withdraw money, you need to make at least one deposit from 1000 RUB or make bets on the amount of 1 000 RUB and more.
Weekly Cashback: Each Thursday, the casino returns up to 10% of the sum of all deposits made during the previous week. Bonus is not wagered. Return amount is a percentage of the difference between the deposits, withdrawals, and all automatic accruals. The minimum amount of accrual is 10 RUB.
Birthday bonus: To get the bonus, the sum of all deposits for all the time should not be less than 5 000 RUB. You have to contact the 24/7 chat support service for bonus and provide a scan of your ID to prove the date of birth. The bonus can be activated three days before the birthday, three days after it, or on the very birthday. Wagering requirements: ×5. Only from the age of 18.
|Privileges for players||Prime section with exclusive games. Available for the players who made deposits at the sum of at least 1 000 RUB.
Bonuses for regular gamblers. A standard wager is 40x; still, it may vary depending on the status of the user.
|Offered gambling services||Slots, video slots, table games: American, French, European Roulette, Baccarat, Caribbean Stud Poker, Blackjack, Texas Hold'em, lotteries, live dealer games|
|Free Play||Available in demo mode.|
|Responsible gaming section||+|
|Mobile version||There is no adaptive mobile version, however, it is still possible to play on a smartphone|
SUCCESS STORY OF AZINO 777
The famous online casino operates on the gambling market for more than 7 years and during that time, it has overpassed both ups and downs. Once the project was started, barely anyone could call it a success. However, everything's changed thanks to its well thought-out viral advertising.
According to Mediascope, in 2017, Azino 777 took the 14-th place in the ranking of 20 advertisers by the number of ad views. Moreover, Azino managed to surpass such brands as Yandex, Coca-Cola, and Tele2.
Sensational music video of the Russian rapper Victor Gostyukhin (Vitia AK-47) assembled a numerous audience of fans and thus, popularized the casino site. In the video, the rapper tells his story of success and encourages everyone to get lucky. The campaign is targeted at Russian-speaking customers who watch video content on the pirate web resources. It encourages people to postpone the film screening and enter Azino 777 instead.
According to the experts of Slotegrator, the casino became even more popular thanks to mud-slinging; in particular, thanks to the bloggers mocking it on YouTube. In response, the project owners announced a competition for the best video parody with large prize pools of 600 000 RUB. Thus, they were able to make a subvertisement and benefit from it after all.
THE ADVANTAGES AND DISADVANTAGES OF THE ONLINE CASINO
Like any other online casino, Azino 777 has its pros and cons. In this section, we will consider them in more detail.
- Official license.
- The system of 128-Bit SSL Encryption and Firewalls make the casino a reliable and secure resource.
- A simple procedure of registration.
- Attractive bonus system, for the new players as well.
- A large variety of gaming software from the leading providers.
- A wide range of payment services for deposit/withdraw of funds.
- The opportunity to play online casino free.
- A high percentage of RTP and bonuses for regular players.
- 24/7 online support by phone and e-mail.
- Too motley design and inconvenient interface making it hard to navigate around the sitethat hinders fast site navigation and content search.
- There might be problems with the bets and payouts by the fault of the casino.
- Access restriction to online casino players from many regions including Turkey and Ukraine.
- The winning amount that exceeds $20 000 isn’t paid out as a one-time lump sum but is divided into several monthly payments.
- If the deposit is made through the mobile operator, the fund withdrawal is possible at least 2 weeks after your last deposit. This is due to the additional checks for fraud by the casino administration.
- The player making several minimal bets to win with minimal losses may be suspected of fraud and restricted from the access to the bonuses.
- The company reserves the right to annul the gambling account without notice to the player in the cases as provided by the rules of the online casino (see section "Terms and Conditions" on the website of Azino 777).
- Limit on withdrawals (requests are processed on working days from 10:00 to 19:00 MSK);
- No optimized mobile version of the casino site.
THE GEOGRAPHICAL DISTRIBUTION OF PLAYERS AND MAIN SOURCES OF TRAFFIC
During the analysis, Slotegrator specialists have found that Azino 777 has no single website, but many identical mirror websites. This has to do with the Roskomnadzor’s ban of the online casino, and particularly these mirrored sites allow players to retain access to their accounts. Having analyzed the traffic on the three identical resources of the casino, the experts received the following data:
The geographical spread of players:
The greatest percentage of casino users comes from Canada (more than 5000%), as shown in the table. Slotegrator experts say that this huge increase is likely associated with players' ability to use Canadian VPN services. Moreover, Canada’s server to bypass blocked gambling sites is one of the most popular VPNs along with the services of Germany and the Netherlands. It is also possible that the owners of Azino 777 resort to using affiliate programs to increase in visits to the online casino.
As for traffic sources, the highest growth in visitors is generated through organic search in search engines – more than 82%. It can clearly be seen on the chart:
Referral traffic of Azino 777 is just 0.39%. Social traffic is 0.6% of the total and is distributed as follows:
Slotegrator experts believe that the high organic traffic caused by intrusive viral promotion campaign organized by Azino 777. In particular, it creates much hype around the online casino and therefore, leads people to learn more about this resource through the search engines on the Internet.
The geographical distribution of players:
This resource of Azino 777 is markedly different from the previous one according to the geographical spread of players, where Russians took first place in the ranking and account for 78.4%, followed by Kazakhstan and Ukraine. Players from Georgia, India, Armenia, and Azerbaijan represent less than 1% of the total number of players.
As the graph shows, this resource is also dominated by organic traffic – more than 68%. Here is a selection of key queries typed into search engines:
Referral traffic is higher than on the website https://www.azino777-bonus.win and is more than 10%. The social network is 1.57% of the total traffic. Oddly enough, YouTube turns up the most popular advertising platform.
The players’ geography of the resource is almost no different from previous:
Among the main sources of traffic, the organic is still in the lead – more than 76%.
Referral traffic is only 0.11% of the total, and social – 0.95%. Almost 96% comes from the popular Russian social network VKontakte.
Thus, we have figured out that three basic resources of Azino 777 are dominated by organic traffic and the majority of users are players from Russia, despite the prohibitions of Roskomnadzor. To bypass the restrictions and keep access to their accounts, gamblers use many Azino’s mirror websites.
AZINO 777 MAIN COMPETITORS
The famous online casino has many rivals that are also noticeably successful in the industry of online gambling. So, what do we know about them?
The resource appeared in 2014, but quickly took pride of place in the list of top gambling providers. The think-tank of Slotegrator have conducted an analysis and found that the secret to its success is hidden in the smart advertising and promotion. JoyCasino has collaborated with online resources that provide pirated video content featuring viral advertising of the casino. One of the most famous – "problems with accessing Joy Casino".
The project owned by the company Darklace Ltd started its activities in 2012. It originally targets at the residents of Russia but eventually became popular throughout Europe and in some Asian regions. One of the main advantages of Casino-X is its optimized mobile versions of all games, as well as the ability to download online casino on your Android smartphone.
This online casino belongs to Netglobe Services Ltd and has been in operation since 2013. Its main features are a stylish and thought-out design, a wide variety of licensed games from the leading developers, grouped by the categories and themes. Moreover, the online casino has a lucrative loyalty program offering 5 statuses and privileges for players: New, Silver, Gold, VIP, Platinum.
As a project of the company Araxio Development, the casino started its work in 2016, but in a short time, appeared among the most popular in the Eastern European countries and Europe. Bright cosmic design of the website attracts players from the first seconds, and a progressive jackpot counter on the home page motivates to test your luck. It is also noteworthy that Buran Casino seriously takes problem gambling and collaborates with organizations to combat gambling addiction. Besides, gamblers can voluntary set limits in the game or temporarily block their accounts.
The online casino was established in 2016 by the company Araxio Development. This resource focuses on users from the Eastern European countries and offers players the most secure and loyal conditions. It also supports a large selection of currencies including bitcoin. In addition, anyone can play free licensed games even without registration on the resource.
Gambling resource was developed by Sunlet Services Ltd in 2017. Despite being relatively young, the project is quite popular in the market and actively competes with the leading online gambling vendors. The casino's portfolio includes over 700 kinds of gambling to fit everyone’s need, while deposits from $1 make the gameplay accessible and easy. Moreover, Slot V runs plenty of promotions, tournaments, refunds and various prizes for active players.
This well-known online casino has been operating on the gaming market since 2016. Among its highlights, there are a user-friendly interface and an attractive web design, regular content updates, as well as nameplates of real winners, their games, and winnings. Thus, the users can see which games give the highest payouts.
The resource was launched in 2014 within the company Darklace Ltd. The main advantages of this online casino are a large selection of games by categories, progressive jackpots and an advantageous bonus system with free tournaments, monthly compensation, free spins and unlimited time for playing demo games.
Thanks to the detailed analysis, the specialists of Slotegrator discovered that the online casino Azino 777 is one of the most requested and flourishing projects in the gambling business. It has many advantages making any of its cons irrelevant.
Despite the fact that Azino 777 is blacklisted by Roskomnadzor, the resource is functioning perfectly and provides the players with cloned websites to bypass restrictions. The online casino suggests a huge selection of licensed games and lucrative bonuses that attract a wide audience of players from Russia, Kazakhstan, Ukraine, USA and many other regions.
The Azino 777 example shows how important is a good marketing strategy to promote the casino. Furthermore, they constantly share their knowledge in the field of gambling project development and about how to choose the high-quality software, as well as provide recommendations on running gambling business in different countries.
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