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Case study: BetFury — Slotegrator’s APIgrator in action

February 22, 2023
4 min

BetFury is a crypto casino and bookmaker platform operating in regulated markets around the world. The brand uses Slotegrator’s APIgrator solution to power its project – this article will describe its best practices in action.

BetFury is an international team of crypto enthusiasts who are passionate about iGaming and committed to making casino players’ experience unforgettable. In just three years of operation, the platform has gathered over 1.6 million users, 80,000 of whom visit each month to enjoy the platform’s services, including multiple crypto currency support, a great selection of games and sport betting options, diverse bonuses and promo campaigns, and non-stop support.

BetFury’s internal token – BFG – has become a symbol of the platform; so far, 4,913,888,745 BFG have been mined, 3,182,983,407 BFG have been staked, and 1,610,315,693 BFG have been burned in total on BetFury, equalling a market capitalization of $41,000,000. In effect, BetFury has built a foothold for trading, making BFG recognizable throughout the gaming world.

Gaming content

One of the biggest advantages online casinos have is their broad, diverse selection of games. Besides the in-house casino games with RTP of up to 99.02%, BetFury offers over 8,000 slots and table games from 90 providers. Using the APIgrator solution to integrate this dizzying array of game content optimizes time and resources overwise spent on game acquisition and allows the integration of countless new and classic games in just one session.

APIgrator offers over 15,000 games of every type, including live dealer games, slots, card

games, table games, casual games, and virtual sports. The biggest benefit of this solution is a possibility to integrate all of them under one contract quickly and easily; and while normally

an operator would spend a significant time selecting providers, communicating with them,

requesting games and researching on what games are best to connect – APIgrator allows taking them all and getting timely updates.

How to offer the games

However, it’s never enough to offer games; it’s also important to provide clear website navigation and display content properly so that players find what they’re looking for quickly and easily. Another important issue is the location of newly released games, which are most popular at the moment of their first publication. Website UX can be helpful and contribute to marketing and sales, but it can also disorient users and prevent them from playing their favorite titles if the site’s layout isn’t sufficiently user-friendly. BetFury copes with this task perfectly.

Another important thing to keep in mind is segmentation and history analysis. A properly set

segmentation not only allows casinos to block or limit some players and give bonuses to other players; it also shows what players prefer and makes personalized offers possible. It’s great to offer players as many games as possible but it’s also important to know which games they like.

One more key to success that BetFury has in its hands is the way they treat their players – in today’s market, personalization is crucial for reputation and player retention. BetFury analyzes its key performance indicators, like GGR, average bet, average withdrawal, profitability, CPR, and other statistics, and makes decisions and creates special offers for users based on the obtained information.

A variety of bonuses

The best way to attract and retain players is to offer them tempting bonus policies. BetFury created a huge list of bonus campaigns that suit every taste. Together with Slotegrator BetFury constantly gets new promos, game releases, and bonuses from providers, but also it offers its own bonuses.

BetFury bonuses include classic and branded offers, including a special Welcome Pack for beginners with deposit bonuses and free spins, jackpots, cashback up to 25%, up to 10% Rakeback, up to 2x Fury Charge, many tournaments with providers and battles with large prize pools. Another good practice BetFury uses on its website is loyalty programs and ranked VIP systems that motivate players to stay on the platform and improve their standing.

BetFury users have won over $234 million in total, including over $84,000,000 of Staking Payouts, $14,409,687 of Cashback, $1,756,345 of FuryCharge and $915,729 of Rakeback Bonuses. The platform’s main slogan is “you play – we pay”.

BetFury Affiliate Program

BetFury has an exclusive Affiliate Program - an opportunity to earn up to 60% of the platform income for attracting new users. The amount of RevShare varies from 25% to 50%, and the exclusive offer reaches 60%. However, in the first two months, there is a unique offer that allows all affiliates to receive 50% RevShare, regardless of traffic. Among the main advantages of becoming a partner with BetFury are favorable payouts, professional support, and excellent audience retention due to many platform features, bonuses, etc. Therefore, this program is designed for mutual benefit and success on both sides.

BetFury is planning more profitable offers, which will be introduced soon. Given the success of the cooperation so far, Slotegrator is very much looking forward to BetFury’s plans for the future.

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