In a quite short time, Joycasino managed to become a rival to the most popular online gambling clubs on the Internet. How has this project become so popular in such a short time? How have the founders taken the lead among other online gambling clubs? How did they avoid Russian Internet prohibitions? Read about these and other facts in our Joycasino review, kindly provided by Slotegrator´s experts.

Article summary

  1. Joycasino General Information
  2. Reasons for Joycasino popularity
  3. Joycasino website attendance
  4. Website backlinks statistics review
  5. Geography of users
  6. Main Traffic Sources
  7. Who are the competitors?
  8. Conclusion

Joycasino General Information

Official website and logo www.joycasino.com
Owner Darklace Ltd., licensed by Pomadorro N.V. located on Dutch Antilles. The main office is on Cyprus, while the casino itself is registered in the Netherlands.
Date of foundation 2014
Casino type Instant Play (browser-based, mobile).
Licenses Curacao eGaming, registered number 8048/JAZ2014-006.
Account currency Euro, US dollar, Russian ruble, the Norwegian krone, the Swedish krona, the Chinese Yuan, Japanese yen, Australian dollar, Canadian dollar.
Depositing/Payment systems Visa, MasterCard, QIWI, «Alfa-Click", "Yandex.Money", Skrill, "Promsvyazbank», Neteller, Moneta.ru, Paysafecard, EcoPayz, WebMoney, SMS, EntroPay. Minimum amount - $5.
Withdrawal methods Bank transfer, Visa cards, e-wallet and payment systems: QIWI, «Yandex.Money», Moneta.ru, Skrill, Neteller, WebMoney and others. Minimum amount - $10. Identity verification by providing scanned copies of documents - from $ 1000.
Withdrawal time e-wallets: 24-48 hours; credit / debit cards: 2-5 working days; bank transfer: 3-7 business days. Processing time: 24-48 hours. Day-off withdrawal
Withdrawal limits $5 000 a day, $10 000 a week, $20 000 a month.
Software Microgaming, NetEnt, Playson, Quickspin, ELK Studios, Thunderkick, NextGen Gaming, Yggdrasil Gaming, Evolution Gaming, Push Gaming, Nyx Interactive, Leander Games, Rabcat, 1X2Gaming, Booongo, Novomatic, Greentube and others.
Languages Russian, Portuguese, German, Swedish, Polish, Czech, Romanian, Spanish, English, Norwegian, Italian, Finnish, Japanese, Arabic.
Blacklisted gamblers come from the following countries USA, Spain, Italy, Belgium, Denmark, South Africa, France, United Kingdom, Netherlands, Turkey, Ukraine, Portugal.
Live Chat support 24 hours including weekdays/ real time /support of different languages
Registration methods With e-mail address and nickname or via social networks: "Yandex", "VKontakte", "Odnoklassniki", "Mail.ru», Twitter, Facebook and Google+.
Bonus programs First Deposit Bonus: 200% up to $200; Bonuses for the next several deposits; Partial refund of lost money (cashback) once a month; Free spins, Comp Points and no-deposit bonuses.
Welcome bonuses User must create an account and make a deposit to get a welcome bonus. The minimum sum is 150 rubles. Player receives his registration gift during a week from the date of registration. On the first deposit accounts for up to 100 000 rubles - 200%, bonus on your second deposit is a sum up to 15 000 rubles - 100%. Active gambling is generously rewarded.
Marketing programs for players Weekly JoyCasino lottery; JoyCasino «Weekly journey» Tournament. Progressive tournaments are held everyday, lotteries with free tickets and tournaments with prizes up to $5 000 – every week.
Offered gambling services There are more than 500 games on the website. All of them are divided into several thematic categories: «Popular» – are in a great demand among Joycasino players; «New arrivals» – recently released games; «Slots» – more than 400 slot machines; «Jackpots» – games with progressive jackpots; «Video poker» – more than 12 types: Jacks or Better, Deuces Wild, Double Jocker Poker, Wild Sevens, and others.; «Boards» – more than 22 kinds of games: roulette, poker, baccarat, blackjack, and others; «Live dealers» – gambling with a real dealer online.
Free Play Available in demo mode.
Opportunity of communication with other players Available.
Mobile version Available for Android and iOS.

(The data is provided as at 2016)

Reasons for Joycasino popularity

While compiling Joycasino review regarding its growing popularity, Slotegrator analysts have pointed out the following factors:

  1. Marketing programs for client attraction
  2. Marketing loyalty programs for customer retaining.

Tools for client attraction:

  • A large-scale advertising campaign.
  • Simplified procedure of registration.
  • Opportunity to play for free and without registration
  • Welcome bonuses and prizes.

All of the strategies mentioned above do not attract new customers who have a different kind of motivation. Some of these gamblers are driven by a banal curiosity or just a desire to roll the dice and make some extra cash, someone wants to spend time with pleasure, others wish to experience the thrill of gambling anonymously without spending much money. However, the main role in casino popularity and customer inflow is played by Joycasino’s smart approaches to advertising. Let’s get into details.

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Advertising activities

Joycasino advertising principle is considered as quite “aggressive”. Approximately two years ago, the owners of the joycasino.com website started cooperating actively with some of online resources functioning on pirate software. For example, such sites as Baibako or Sunshine Studio&Parovoz Production translate and post synchronize foreign TV-series and TV-shows available online on their websites. They are extremely popular among Russian-speaking audiences. However, commercial obsessiveness was met with people’s indignation, the users started leaving negative feedback in their blogs and forums. In such a manner, Joycasino held widespread and affective advertising campaign that provided proper brand promotion.

Among the most effective methods of customer retention Slotegrator names the following:

  • Website design. Joycasino design and interface are developed taking into account the latest tendencies and needs of audiences and are aimed at bringing positive emotions only. Website navigation is designed with the maximum simplicity, so it is user-friendly.
  • Wide variety of choices. Gaming assortment is presented by more than 500 games. The said casino accounts for the most popular top sellers, latest updates, and always classy stuff. Due to the cooperation between Joycasino and leading soft-developers, there can be found only licensed and top quality gaming products.
  • Prizes and bonuses for players. Visitors of the website are offered to participate in various programs with bonuses, lotteries, and tournaments. Moreover, Joycasino always organizes marketing campaigns on the occasion of holidays.
  • Community building. Joycasino is the owner of the entire online community where website visitors can easily communicate with other gamblers. Particularly this marketing tool is seen as one of the main reasons for high popularity of the online casino. Let’s have a closer look at such communities.

Joycasino community

Joycasino has made a right step by creating a real club in addition to the website. It makes up a real community, uniting various people, who regardless of gender, age, income, amount of winnings, size of bets, etc., can become full-right members of the club. It is an important psychological matter filling gamblers with a feeling of self-significance and importance. In the majority of cases, this is one of the main reasons why gamblers come back and play more and more at a certain casino. As long as they belong to a certain community, they need to share their experience experience with other members of the club.

Joycasino website attendance

Attendance data according to the region: Russia.

Joycasino’s popularity in Russia reached its peak back in 2016. The experts of Slotegrator considered this to be connected with an aggressive marketing campaign launched by the owners of the casino from the very beginning.

A large part of the Russian-speaking audience was attracted via social networks and “bootleg” sites broadcasting popular foreign TV-series and TV-shows online. Joycasino was first mentioned on the Russian Internet in 2014. Yet already then, many bloggers were complaining about online casino commercials that interrupted some emotional moments of TV-series or TV-shows for several times or every 15 minutes.

Due to the fact that Internet gambling is prohibited in Russia, the site joycasino.com was blocked by the order of Central District Court of Volgograd in 2015. However, this precedent led to the subsequent press hype that gave a strong push to another Joycasino’s advertising campaign. In addition to regular commercials, Joycasino’s special ads were protected by auxiliary tools avoiding blocking by adding some symbols to the domain name.

Later on, annoying advertisement about difficulties of access to the website turned into a “meme”, popular in online communities including gamblers and those who had no idea about gambling at all.

Negative comments added even more to casino´s popularity. For example, in mid - 2016 most comments posted on Joycasino’s twitter account were explicitly abusive. Those comments themselves boosted the interest even of those users who dint face obsessive advertising of the casino.

As it is seen from the graph provided above, for August 2016, joycasino.com has gained almost 250 000 of visitors from the Russian Federation. This index clearly shows, taking into account the traffic afflux from around the world, the number of 2.7 million of people. The amount of referring sites has also increased.

Website backlinks statistics review

Change in the number of domains referring to the website for the past year:

Fluctuations in the number of backlinks to the website joycasino.com for the last year:

Classification of references:

Geography of users

Traffic distribution in different countries:

Geography of joycasino.com visitors indicates that the main audiences come from Russia. There are more than 10 000 players at Joycasino, according to the experts. That brings us to realization of great demand for online casinos and gambling activities on the Internet and market.

Within introduction of a ban of the main domains of “joycasino.com”, Russian gamblers started to use different ways of avoiding the prohibition. The second stage of Joycasino´s advertising campaign included giving away instructions on how to bypass the ban. As a result, this kind of advertising influenced the general audiences, geography of their residence, since statistics demonstrates data based on IP-addresses.

One of the ways to bypass blocking is to use mirror websites, to change the IP-addresses within the help of a special browser called “Tor” or to use services providing users anonymity by hiding their locations and IP-addresses. Having availed of some of these methods, you can easily visit blocked or prohibited websites.

Countries of referring domains:

Main Traffic Sources

By the end of 2016, Slotegrator´s experts observed the most effective methods of site optimization. According to the review, the experts concluded that  the referral type of traffic is predominant.

Referrals

Referral traffic is an indicator of visits from refferal links from other websites. Joycasino marketing campaign is aimed at exactly this kind of traffic that is gained, according to the experts, by means of arbitration (traffic resale).

In order to attract new gamblers, casino offer a rewards in a form of bonuses. Moreover, Joycasino places its offers in many popular affiliate programs. Naturally, many interested users have actively started using media and other forms of advertising. Therefore, there are a lot of popular sites with intrusive banners of JoyCasino, pop-up windows, video advertising, branding, and so on.

The statistics of traffic sources shows that the referral links constitut almost half of the total number of visits to the site.

Main Referral Sites:

Organic Traffic Sources due to Search Systems

The second and third positions are taken by direct access and search systems requests due to the amount of incoming traffic. Slotegrator experts believe that it is a result of Joycasino´s branding campaign.

Top 20 of SEO key words:

Social traffic distribution

It was also mentioned in Slotegrator´s review that social networks, despite of their extreme popularity, do not provide the expected optimization effect for online casinos. Their share comprises less than 1% of all the incoming Joycasino traffic. Although, an analysis of this low index shows that popular Russian social network “VKontakte” prevails.

Who are the competitors?

Joycasino is the only popular online-casino in post-soviet countries. As it is in the statistics below, there are a lot of competitors which use the same SEO key words.

Conclusion

In the conclusion, Joycasino is one of the best Russian online casinos offering games for real money.

This Joycasino review, according to Slotegrator´s experts, leads to two important points that should be taken into account by the owners and managers of the online gambling clubs and their marketing strategy management.

The first point: today there is a high demand for online gambling in Russia. People are ready to pay for this kind of entertainment, spend time with pleasure and interact within gaming community. Moreover, desire to play cannot be stopped even by imposed bans.

The second point: is all about how to optimize your project successfully, what audiences it covers and the best methods to use. Marketing strategy must be clearly elaborated. The company Slotegrator has extensive experience of functioning on the iGaming market and always shares its observations, providing consultations and customer support.