MR Green online casino is one of the leaders on the current European market, operating in 13 countries. In early 2017 the Slotegrator’s analysts conducted a review on the casino including a brief description, traffic analysis, and link statistics of the site www.mrgreen.com.

Article summary

  1. MR Green brief overview
  2. Mr Green’s main advantages
  3. Traffic data of the www.mrgreen.com
  4. Overview on the link statistics of the online casino Mr Green
  5. Conclusion

MR Green brief overview

Company

Online casino Mr Green belongs to the Swedish company Mr. Green&Co and is part of Mr Green Ltd Casinos. The head office is located in Stockholm, Sweden. Technical services are situated in Stockholm and Malta.

Year of foundation, logo

2007 

Logo of Mr Green Casino

Domain

www.mrgreen.com

Licenses

Since 2008 operating under the Maltese license. In 2015 the company was licensed by UK Gambling Commission (UKGC) to operate in Great Britain and by Italian gambling regulator AAMS to operate in Italy.  

Prizes and awards

  • IGA 2016 – The best mobile operator of the year;
  • IGA 2015 – Online Casino Operator of the Year;
  • IGA 2014 – Online Casino Operator of the Year;
  • EGR 2014 – Online Casino Operator of the Year;
  • IGA 2013 – Online Casino Operator of the Year;
  • EGR 2012 - Socially Responsible Operator of the Year;
  • INTERNETWORLD TOPP 100 - Award 2014, 2013, 2012, 2011, 2010, 2009;
  • EGR 2014 – Recommended Gambling Operator;
  • Is ranked among 50 the most powerful online gambling operators according to EGR.

Financial growth data

According to the Mr. Green&Co Annual Report 2016, issued on March 17, 2016 – for 2016, compared to 2016,  Mr Green casino total revenues increased by 16,6% up to 924,5 million SEK ($792,6 million). The average annual growth is about 20%.

Number of employees

Above 200 people

Number of active users

According to Mr Green&Co Annual Report 2016 - 238 822 people.

website description

The Mr Green website is distinguished by an unusual design. Its design has nothing to do with the traditionally online casino interfaces. It is more like an interactive computer game. Pleasant color scheme, intuitive interface and convenient navigation give positive impressions.

Mr Green Casino is only available in the flash version, so all you need to play is a browser and registration.

See figure 1

Mobile version

Available for iOS and Android

Languages

The casino site primary language is English. It is also available in several other European languages.

See figure 2

Software developers

Mr Green Casino provides a wide range of games by famous developers:

  • Betsoft;
  • NetEnt;
  • Microgaming;
  • NextGen Gaming;
  • NYX;
  • Thunderkick;
  • Evolution Gaming;
  • Extreme Live Gaming;
  • as well as exclusive NetEnt video slots designed especially for Mr Green Casino.

Games

A huge selection of games. There are all traditional games such as blackjack, craps, roulette, different types of poker, as well as lots of original slots, keno, scratch cards, virtual racetrack, and much more.

Number of games:

  • Slots – above 300.
  • Jackpot slots – 16.
  • Board games – 25.
  • Blackjack – 10.
  • Live – 18.

Gaming portfolio is constantly updated

See figure 3

Bonus and loyalty programs

The Mr Green casino offers 100% complimentary bonus. It can be received by players from Sweden, Norway, Finland, Austria, Great Britain, Italy and Germany.

Also, there are loyalty and referral programs, special promotions for VIP-players.

Mr Green casino regularly offers a chance to win big jackpots and daily tournaments between players.

Deposit and withdrawal

You can deposit and withdraw the winnings with MasterCard, Visa, NETeller, bank transfer, and a number of European payment systems.

Winnings from 100 000 euros are paid in certain parts at intervals of a month. When withdrawing the amount from 1000 euro, you need to send a scan of the document proving the identity.

Time of withdrawal

E-wallets: within 24 hours; Bank cards and transfers: 4-5 business days.

Customer Support

24/7 support service is available in English language via phone or e-mail. Online chat is not provided. Also, a FAQ section contains a lot of information.

Betting projects

December 2016, Mr Green&Co launched its own sports betting project and signed the first in its history partnership agreement with the football club. They became the representative of the championships "Wigan Athletic".

Since that moment Mr Green officially is the "betting and gaming partner" of the team until the end of the 2016/17 season, the brand was strengthened on the highly competitive UK market.

Figure 1

The Mr Green Casino website

Figure 2

The Mr Green Casino website

Figure 3

The Mr Green Casino

Mr Green’s main advantages

  • Original website design;
  • A huge number of games from the best developers;
  • Convenient flash casino - you do not need to download and install special software;
  • 100% casino bonus on the first deposit;
  • Quick payouts of winnings;
  • Available mobile version;
  • Play without any registration and deposit;
  • Reliability.

Traffic data of the www.mrgreen.com

Number of visits to the site by months

The graph shows the data for the last six months from September 2016 till February 2017:
The data for the last six months from September 2016 till February 2017

As you can see – the site attendance is relatively stable. Sharp spikes and failures in attendance are absent.

Statistics of website attendance for February 2017

Statistics of website attendance for February 2017

Main sources and distribution of traffic

Main sources and distribution of traffic

According to the previous Slotegrator’s reviews analyzing various online gambling sites, direct visits and referral links, Direct and Referrals, are considered as the main sources of traffic. Moreover,  in the case of the site www.mrgreen.com the channel Display leads the first position. This is display advertising.

A large number of direct visits indicate the brand awareness. People know this online casino, save the site to the bookmarks, or enter the domain name directly in the browser line.

In addition, the increase in the number of referral links themselves is influenced by a large-scale advertising campaign. As a result, the online casino has a popularity, trust, and high loyalty to the brand, so that users by themselves post the casino links on the various resources.

Search Engines Traffic: organic and paid

Search Engines Traffic: organic and paid

As shown, the team of the Mr Green marketers promote with contextual advertising (paid traffic). Basically, it is configured for brand requests.

TOP 5 organic and TOP 5 paid key words

TOP 5 organic and TOP 5 paid key words

In the Top-5 rating there are key requests bringing the biggest amount of traffic. As you can see, the organic traffic to the site is driven by brand requests.

Organic traffic by search engines

Organic traffic by search engines

Google is considered to be the leading search engine in the European countries, and its audience is targeted by www.mrgreen.com. Therefore, almost all the organic traffic comes from this search engine.

Traffic by social networks

The total traffic from social networks is very small and amounts to only 0.88% of the total mass. The reason, according to the Slotegrator’s analysts, most likely is that the Mr Green's advertising/PR campaign in social networks was not properly conducted. And the available indicators are obtained due to the activity of the users themselves in these social networks.

Display-traffic

More interesting, however, is the distribution of traffic from display advertising. It indicates the effectiveness of cooperating with banner networks, which are quite popular on the Internet today. They allow you to massively place the advertising banners/teasers on various sites connected to this network.

The top banner networks used by Mr Green:

Traffic by social networks

Top 5 websites of display traffic:

Top 5 websites of display traffic

Traffic by countries

Traffic by countries

According to the Mr Green’s representatives, today this online casino is the leader in Europe and operates on the territory of 13 countries. This fact is confirmed by the geographical distribution of incoming traffic, where Europe is a leading continent.

Top 10 competitors by search results

Top 10 competitors by search results

Overview on the link statistics of the online casino Mr Green

The graph of the changes in the number of domains (sites) linking to www.mrgreen.com:

The changes in the number of domains (sites) linking to www.mrgreen.com

In this diagram, the link mass means the total number of domains reffering to the analyzed site.

As you can see, the link mass has been smoothly and insignificantly increasing at www.mrgreen.com during the last 3 years (from 2013 to 2016. This kind of process is natural for the proper link profile development. At the end of 2015, you can already observe spalshes and sharp increases in a number of references. This is caused by a large-scale advertising campaign, increasing the brand awareness. As a result, Internet users have massively began to post links to www.mrgreen.com.

Total amount of referring links to www.mrgreen.com and their types

Total amount of referring links to www.mrgreen.com and their types

The ratio of Dofollow and Nofollow links is almost 1: 1 indicating a natural reference profile. The same fact is confirmed by anchor cloud:

The anchor cloud of the website of Mr Green

As you can see: there are links from .gov domains (governmental sites of state agencies) and even more - from .edu (educational - educational sites). This gives the online resource more trust and positively affects its visibility on the Internet.

Geography of referral links to the site

Geography of referral links to the site

Conclusion

Apparently, the growth of Mr Green’s popularity and attendance was significantly influenced by the possession of prestigious licenses, the reputation of a decent gambling establishment, as well as the proper PR and advertising campaign on the Internet. Therefore, it is very important to determine the tools which will be most useful for promoting every online casino.

The Slotegrator’s team constantly explores the online gambling market, revealing new industry trends, as well as the preferences and demands of players. As a result, online casino operators receive high-quality recommendations for creating and promoting their portals on the network, based on analytical data and many years of the experienced experts of Slotegrator.

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