BitStarz is pretty young, but still very successful online casino, that continues to gain popularity on the Web.

Article summary

  1. Basic information about BitStarz
  2. Why BitStarz is so popular
  3. BitStarz site
  4. BitStarz attendance
  5. Traffic data
  6. Conclusion

BitStarz.com was one of the first gambling sites to implement cryptocurrency, particularly Bitcoins. Why did this gambling project become so popular in a very short time? What differs it from the other online casinos? You can read about it and much more in our survey, prepared by the analysts of Slotegrator.

Basic information about BitStarz

Official website and logo

www.bitstarz.com, mobile version – m.bitstarz.com.

 

 

 

Owner

Direx N.V.

Founded

2014.

Casino type

Instant Play (browser, mobile); Mobile (mobile).

License

Curacao eGaming, registration number 131879. Registered to: Wilhelminalaan 13, Willemstad, Curaçao.

Account currency

Russian ruble, euro, dollar, pound sterling, Swedish krone, Norwegian krone, Australian dollar, Chinese yuan, Canadian dollar, Bitcoin.

It's possible to replenish a deposit with the help of

  • Bank transfers or bankcards: VISA/MasterCard/Maestro where minimum sum is $/€20, maximum is $/€4000.
  •  E-wallets: QIWI, "Yandex.Money ", WebMoney where minimum is $/€20, maximum is $/€250, commission is 2.5%.
  • Banking systems: Promsvyazbank, Alpha Click, Sofort with the minimum of $/€20 and maximum $/€4000.
  • Mobile commerce: Svyaznoy, Euroset where minimum sum is $/€20, maximum is $/€4000.
  • Bitcoin with minimum of 1 mBTC, no maximum limit.

Ways of money output

  • Bankcards: VISA/MasterCard/Maestro, instantly, no commission, minimum amount $/€40 and maximum $/€4000.
  • Bank account: 1-3 days, no commission, minimum $/€40, maximum $/€4.000.
  • Bitcoin: instantly, no commission, no minimum limit, maximum 10 BTC.
  •  E-wallets: 
  • QIWI: instantly, no commission, minimum $/€20, maximum $/€250;
  • Yandex.Money: instantly, no commission, minimum $/€20, maximum $/€250;
  • EcoPayZ: instantly, no commission, minimum $/€20, maximum $/€500;
  • SKRILL: instantly, no commission, minimum $/€40, maximum $/€4,000;
  • NETTELER: instantly, no commission, minimum $/€40, maximum $/€4,000;
  • WebMoney: instantly, no commission, minimum $/€20, maximum $/€250.

You can output the money only on that account, from which the money was deposited.  

Payment processing time

The payments of the verified profile are usually processed within 10 minutes.

Software

Amatic, SoftSwiss, Ezugi, EGT, Pocketdice, Asia Gaming, Booming Games, Belatra, BetSoft Gaming, Endorphina, Evolution, GameArt, Habanero, iSoftBet, Netent, Pragmatic Play, Thunderkick, NextGen Gaming and others.

Languages

Swedish, English, Russian, Chinese.

Players from the following countries are not accepted:

Great Britain, Spain, France.

 

Support

Available round a clock, seven days a week: live chat, e-mail, phone, networks.

Bonus program

  • The users receive 20 free spins for registration.
  • Bonuses for the first deposit: 100% to €100 + 180 free spins.
  • The second deposit bonus is 50% to €100.
  • The third deposit bonus is 50% to €200.
  • The fourth deposit bonus is 100% to €100.
  • Monday bonus: 50% to €100.
  • Wednesday free spins. For 100 € deposit you gain 20 free spins, for 150 € 80 free spins.

Welcome bonus

Once the player has completed the registration process (completed all required data in the form and confirmed the e-mail), they automatically receive 20 free spins.  If the bonus brings you the win, the maximum sum you can get is $/€100. 

Marketing programs for players

  • The site has a "promotions" section where the players can choose what they are interested in.
  • Moreover, various tournaments are conducted, for example: Table Wars (1000 € a week), Slot Battles (1000 € a week), Extra Wars (1000 € a week), Slotwars (114 thousand free spins a month).
  • Various draws, jackpots, special offers for VIP clients, cash back, etc.

What kinds of gambling they suggest

More than 1000 different games compatible with computers and mobile devices. The range of games includes

  • Slots.
  • Jackpots.
  • Board games.
  • Blackjack.
  • Hi-Lo.
  • Baccarat.
  • Roulette.
  • Poker.
  • Let it Ride.
  • Live dealer games.
  • Keno.
  • Bet on numbers and others.

Opportunity to play free

Available in test mode without registration, moreover, in some games you can use free spins received as a welcome bonus.

Affiliate program

Available. Affiliates can earn up to 40% of their referrals.

Why BitStarz is so popular

At the very beginning, BitStarz was called BitStar.net. The site became the most popular online gambling project at that time. They were the first who suggested playing both for the real money and for the crypto-currency.

What several years ago was very unusual nowadays becomes more and more popular.  After rebranding, BitStarz Casino is still considered one of the best Bitcoin casinos in the gambling industry.

What attracts players in BitStarz? The answer is legality; positive reputation; a wide range of high quality games that are compatible with any platform; easy-to-manage site; a variety of marketing programs that are targeted on both new and old players; easy and simple financial transactions; qualitative client support; a friendly community and a great affiliate program.

To date, thanks to affiliate programs, there is a great amount of information on the Internet that is aimed at formation of positive reputation, attracting new gamers and increasing the online casino popularity. Therefore, BitStarz is one of the most discussed gaming projects on the Internet and has a high Media Presence Index (MPI).

BitStarz site

The design of the site is quite simple and at the same time memorable and understandable. Its main features include a bright red star logo; banners with ads of bonuses, services, and games; convenient menu.

All games are divided into 5 main categories: Lobby, Slots, Table Games, Jackpots, Live Casino.

Each category has subcategories:

  • Lobby contains a collection of top games, new arrivals and recommendations;
  • Slots is the most popular category consisting of more than 850 slots, including video slots;
  • Jackpots are the slots with progressive jackpots;
  • Table Games are classic board games with several versions of blackjack, poker, roulette, and other board and card games;
  • Live casino includes live dealer games, which are translated in real time from a special studio.

You can sort all the games alphabetically and by the developer. There are special articles containing the precise descriptions of the games rules. 

Let us study out why this resource is so popular.

BitStarz attendance

In addition to the primary domain, the site has many mirrors that "glued" to it. They were registered in 2016. 

And so on.

The fact is that access to this resource is limited to players from Russia and some other countries where online gambling is legislatively prohibited. Mirrors are used to bypass the block on the primary resource.

Traffic data

The chart shows the number of monthly site visits in the last six months: from March to August 2017

In July, one of the mirrors on the bitstarz5.com/ru domain was updated, and such new marketing campaigns as exclusive tournaments and competitions with a total prize fund of 2500 USD were launched. Since BitStarz Casino has a substantial affiliate network, the news promptly spread all over the Internet throughout different forums, blogs, social networks and news resources. Consequently, the number of visitors of the main site increased.

The August 2017 attendance statistics show the following:

  • Number of visits: 1, 66 million.
  • Average time spent on the site: 4 minutes 10 second.
  • The average number of pages viewed in one visit is 5.68.
  • The average bounce rate is 34.5%.

These figures indicate the high involvement of visitors in the site. On average, the end user spends more than 4 minutes on this site and visits more than 5 pages at a time. 34.5% of users do not perform any actions on the site and immediately leave it. This is a very low bounce rate. For example, other online casinos that the Slotegrator Company has described in previous surveys have much higher bounce rate. The numbers are the following: Joycasino – 49, 07%, Mrgreen – 69, 31%. It means that, mostly, visitors of BitStarz are motivated people who know what they do and why.

Main traffic sources and distribution among them

 

As in other online casinos, the main sources of traffic are Directs and Referrals.

Direct means that the users open the site directly, not with the help of some additional links. This indicator implies that the brand is well-known, people save it in bookmarks, or remember the domain name by heart and type it directly into the browser address bar. A high Direct value indicates that the site is very popular and users often return to the site and trust it.
Referrals are the referral links, which redirect users from other sites. These links are spread through the various Internet resources, mainly by affiliates. In addition, people share the links to the site in social networks, comment sections, forums, blogs, etc.

Moreover, BitStarz actively uses advertising Internet resources. Thanks to a properly built advertisement campaign and its arrangement on different platforms, the site receives many referral visits.

High referral indicator shows a literate site promotion. Furthermore, it means that there are interested users who are very active in the networks.

Let us take a closer look at referral traffic, which is 57.23% of the total.

Referral traffic

The leader of top 5 Referrals of the bitstarz.com is the bitstarz.io domain. It has 301 redirects to the primary domain. 

The users come to bitstarz.io from different websites, but the leading referral is mellowads.com.

Top 5 bitstarz.io Referrals 

As seen from the rating, BitStarz actively uses mellowads.com to attract potential users to the site. The domain .io here is an intermediary between the main domain and the affiliates of the BitStarz.

The third largest source of traffic is "Search", which is 5.81% of the total traffic rate.

Search traffic

Search traffic can be either organic or paid. Organic traffic is the stream of visitors who found the site through the search system by typing key words and word-combinations in the search string. 

Mostly, the users search for the name of the brand. On that basis, the analysts of Slotegrator have come to the conclusion that the entire marketing of the online casino BitStarz is aimed at referral traffic, i.e. advertisement from other sites. They also place emphasis on PR of the brand.

 Organic traffic distribution from search systems

Traffic distribution from social networks

This traffic source brings only 1.4% of the total number. This is one more example of the fact that the online casino operators, as a rule, are not focused on social networks in their marketing programs.

Although, if you consider in detail how traffic between social networks is distributed, you can see the following:

Youtube and Facebook are the frontrunners. The Russian popular social network, "VKontakte", is followed by a large margin.

Geographical distribution of traffic by countries

 

Another huge positive of the BitStarz is that players from the USA where online gambling is forbidden can also visit the site. Not all of the major legal online casinos are ready to work with this region, moreover, allow paying in Bitcoins. Therefore, it's no wonder why the USA takes the lead; this country possess a huge online gambling potential, providing the largest rate of the total number of players. 

Overview of the site reference statistics

The reference mass is the collection of all external references (backlinks) that lead to the site.

On the timeplot, you can see how the number of the referring domains has changed since its creation.

As can be seen, the active growth of the reference mass starts at the beginning of 2015. That is when the active marketing and PR campaigns of the domain were launched on the Web. The BitStarz Casino affiliate program was launched, offering participants 20% to 30%, sometimes 40% payment rate.

Therefore, it can be seen from a number of sources that a group of enthusiast players founded the online casino BitStarz in 2015, not 2013. 

It also should be noted that there are no sudden jumps on the timeplot, so called reference "booms." It points to the natural growth of the reference mass.

The total number of links to the site and their types:

The dofollow and nofollow parameters indicate both direct and backlinks. On BitStarz, the dofollow-references prevail in the proportion 86:13. There are references to all the most important types: dofollow and nofollow, text links, images, redirects. Such a reference mass can be described as diverse and natural.

Anchors

Anchor is the visible, clickable text in a hyperlink. It is used by third-party resources and leads on the BitStarz site. 

The anchor cloud of BitStarz mainly consists of "non-anchor" links. This refers to the natural reference profile and dilutes the low number of nofollow references. If the anchor cloud consisted mainly of anchor links, at the same time having a great number of dofollows, the search systems could impose sanctions.

Percentage distribution of domain names with reference to the BitStarz site

Donor sites quality

Rating distribution of the links

 

Donors are sites that refer to the BitStarz site in accordance with Ahrefs rating, where 0 is a bad donor, 100 is excellent.

Conclusion

BitStarz is one of the most respected online casinos. The site matches most of the players.

This is so because of well-designed, literate marketing policies. The site has such advantages:

  • A large number of qualitative games from the most popular providers.
  • The opportunity to play for both Bitcoins and regular money.
  • The withdrawal of funds, including cryptocurrency, is one of the fastest available at any gaming site today.
  • And many other things.

Altogether, along with the professional site promotion on the Internet, it makes this casino a frontrunner in the gambling industry. 

The example of BitStarz shows how important it is to efficiently promote a gaming project. All steps must be carefully thought out and informed.

Slotegrator has gained an extensive experience on the gambling market and nowadays has many successful gambling projects. In our surveys, the specialists of Slotegrator are constantly sharing the observations and findings, as well as providing professional advice and assistance to the clients.