Maltese online gaming developer Playson seems to be on a quest for world domination. This summer has seen the developer make a large push to expand the number of markets it operates in.

Early last month, the gaming company gained approval to operate in the regulated Swedish market. The provider’s full range of gaming content is now available for operators in the country.

But the primary focus of Playson’s global push is eastern Europe, where they have recently entered the Latvian, Lithuanian, Bulgarian, and Romanian markets.

Lithuanian operator TOPsport announced in June that their platform would be featuring Playson slots, and in July Playson entered into a partnership with Latvian operator Klondaika.

In late August, Playson announced a partnership with Winbet that will bring their portfolio of games to the Bulgarian market. In Romania, Playson recently acquired a Class 2 license from Romanian regulator ONJN and entered into a partnership with Platinum Casino.

Lars Kollind, Playson’s business development director, has a vision of the future that includes increasingly bespoke gaming experiences where platforms provide users with experiences that are tailored to their preferences, similar to how AI algorithms make suggestions on streaming services. Kollind believes platforms need to strike a balance between innovative and tried-and-true games.

Playson offers Roulette and Blackjack, but mainly focuses on slots. Kollind will discuss “The Search for Innovation in Gaming” at the CasinoBeats Summit in London on September 17-20.