How to Choose a Name for Your Online Casino 2021

A suitable and easy to remember domain name for an online casino is one of the main factors of a successful and profitable operation. Although at first glance choosing a casino name seems simple, it is not quite easy in practice.

First, the majority of appropriate online casino domain names can be already used. Second, apart from being creative, a casino domain name has to bring a gambling website to the top of search results.

How to choose an online casino domain name?

  1. Corresponding with an idea. First of all, the name of the future casino website has to reflect the concept of the project and convey meaning related to gambling activities. Users should immediately associate it with gambling.
  2. Brief. Long and complicated website names are hard to read and remember, so it is preferable to come up with a name consisting of 1 or 2 short words, for example, GoldCasino, CasinoRoyalе, etc.
  3. Simple and easy to remember. The name of your online casino should be eye-catching and easy to remember, so users will be able to quickly type it in the search bar in case they would like to play. Moreover, the name simplicity decreases the number of mistakes while typing it.
  4. Pronunciation and readability. It is very important to understand your target audience before choosing a domain name. If your main customers are from several countries, a domain name should include international English words, which will be easy to understand for players all around the world. However, if you want your casino to only operate in a particular country, it will be useful to choose a name in the corresponding language. You can also use the name of the country or city, as it should improve the website position in search engine results if players search for a casino in their region.

Keywords of a casino domain name

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Apart from remaining in the memory of players and attracting their attention, it is also important to positively influence search engine results. In order to do this, an online casino name must contain specific keywords. These words must be associated with gaming experience, winning, cash prizes, games, and revenue. For example, you can use such words as gambling, winner, slot, roulette, lucky, fortune, prize, bet, gold, profit, dice, game, etc.

Website names often include names of popular payment systems, as far as some players are looking for a casino with a particular payment option. Names of virtual currencies can also be used, for example, bitcointopcasino, etc.

Choosing a casino domain zone

Casino owners usually choose a national domain zone depending on the country of operation. Before making your choice, it is necessary to analyze the legislation of the country in order to avoid problems in the future.

According to industry specialists, the best options of domain zones are considered to be .com or .net. Checking the availability of a domain name is also a required step. It is crucial to be sure that the chosen name is not identical or similar to any other existing names.

What to do if you cannot choose a name by yourself?

There are lots of special online casino names generators that create domain names. If you have difficulties while choosing a domain name for your casino, you can use such services. You only need to enter several keywords, and the special program will give you all possible domain name options.

Another possibility is to get a ready-to-use White Label casino solution. It already includes a domain name and also provides a completely developed online casino project.

Slotegrator offers everything gambling operators need to launch and expand online casino and sportsbook projects. The company offers a wide range of products, including White Label online casino and sportsbook platform development, game content, betting data feeds and payment systems integration. Slotegrator also provides legal consultancy and administrative assistance for gambling license acquisition and regulatory compliance.

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