Nobody can doubt that today's online gambling is experiencing a rapid change. According to the research company H2 Gambling Capital, gross gaming revenue increased from €17 billion in 2009 to €45 billion in 2018. So, we have a growth rate of 147% in 10 years.
Global gross gaming revenue:
Slotegrator team of experts have investigated the changing face of online gambling and figured out what trends are fundamental for the industry today.
The onrush of Internet technology has brought online gambling to a wide range of users. The experts also noted the growing engagement of young players. There has also been a shift in demographics. More women are becoming online casino clients.
According to the Gambling Commission report, the share of online players aged 18-24 was 33% in the UK in 2016.
High-speed, wireless mobile Internet, as well as the mainstream use of smartphones and tablets gave rise to mobile gambling.
Mobile casinos offer players the same games as desktop online casinos; just they come as lighter versions optimised for mobile platforms.
The main task of mobile gambling is to meet the needs of mobile users, providing them with convenient gaming experience anywhere, anytime.
Today, many players prefer to play on their smartphones and tablets in their spare minute: in transport, during a lunch break, while waiting for a meeting.
Based on the studies published on the portal Rub90, the growth of mobile players has amounted to 117% in the past 7 years, particularly, from 2012 to 2018.
Online gambling revenue behaviour (ratio of mobile devices to PCs):
Fast Internet allows applying advanced HD-graphics technologies making it more exciting, catching and vibrant.
The wide use of 3D technologies in 2010-2011 and the gambling industry was no exception. That was a time when casino games received three-dimensional graphics presentation and surround sound.
Also, over the past decade, software development has shifted to using HTML5 instead of Flash. This made it possible to create games using vector graphics (SVG, Scalable Vector Graphics) and animation effects. These innovations have improved the picture making it brighter and clearer. An essential advantage of HTML5 is that game interface automatically adjusts to the screen resolution of the device on which the game is played. In addition, HTML5 games run fast and smooth in all known web browsers.
New technologies have improved not only the quality and visuals but gameplay as well making it more engaging and exciting. Besides, themes and bonus features also have become more diverse.
Live casino and virtual reality
The last decade gave a rise of live casino games. Live casino with real dealers is available on the Internet and has made a real revolution in gambling. To play roulette or poker hosted by a live dealer, you do not have to visit a land-based casino anymore. Now you can get such an experience online without leaving home.
Live casino has been developing very actively during these years. New virtual reality technologies helps create quite immersive live games.
Every year, more and more companies introduce VR-technologies in their new products, penetrating the mass market. Special VR headsets are already available: VR headsets and glasses transport a player to the virtual casino hall and give unforgettable gaming experience just like in the real gambling club.
Technology in business
Gambling has always been one of the first to introduce innovative technologies maximizing the benefit for business. Therefore, since 2016, online casinos have been actively using blockchain to manage and optimise their operation.
Using blockchain technology in gambling provides public control over all financial transactions. This has significantly improved the reputation of online gambling. It is important to underline, online casinos that use blockchain technology cannot effect on the game outcome. Thanks to blockchain, information exchange has become as fast as possible.
One of the user requirements of recent years has been the rich and diverse choice of games. A huge number of new products are coming out monthly. Therefore, it is necessary to add them into online casino in a fast and effective way. Operators needed a solution to easily integrate new games from many developers into the online casino gaming platform.
That was the reason for Slotegrator to create a product called APIgrator. This universal API Protocol allows you to add a countless gambling content from several providers into the website in one click. Slotegrator offers to integrate more than 1000 games from the leading developers.
The second positive thing about blockchain is that it allows using cryptocurrencies as a means of payment. With this advantage, the technology has established itself as a reliable, completely anonymous tool to make transactions between the gambling site and its players.
Bitcoin has become the main cryptocurrency in gambling.
Mass use of cryptocurrency has contributed to strong growth in its popularity starting from 2015. By the end of 2016, online casinos started offering bitcoins, litecoin, ethereum and a number of other well-known cryptocurrencies.
Also, over the past 10 years, the opportunities for making deposits in fiat currency have increased. Players are free to pay in cash, ATM, mobile operators, bankcards, online transfers, payment systems.
Therefore, an important step in creating an online casino is the integration of payment systems. The Slotegrator company has developed a payment platform Moneygrator. It combines a variety of payment options, allowing you to access more than a hundred payment methods: bankcards and bank transfers, e-wallets, cryptocurrency transactions, vouchers, mobile payments.
Messengers and social media
In the last 10 years, messengers and social networks have become a widespread means of communication between Internet users. These have already displaced the traditional telephone and mobile communication.
Gambling sites have fully adapted to the new reality by entering social networks. Social casinos on Vkontakte and Facebook quickly became popular. Users can easily chat with friends or other participants while playing on their phone, tablet, computer or laptop.
Online casino messengers have also found their application. Telegram Casino bot powered by Slotegrator was first introduced in 2016. Its main advantage is a complete anonymity and high speed. This has become particularly important as many countries that prohibit online casinos started blocking gambling sites.
Significant steps over the past decade have been taken to legalize online gambling.
For example, the United States passed UIGEA (Unlawful Internet Gambling Enforcement Act) in 2006. The Act prohibits gambling activities almost throughout the country. However, soon the United States has noted the decrease of federal budget revenue and decided that gambling needs regulation, not prohibition. After all, gambling could give replenish the state coffers and give thousands of jobs. As for today, online gambling is legalised in Pennsylvania, New Jersey, Nevada and Delaware.
In contrast, the European Union takes gambling more practical, considering it as a good source of revenue for the state budget. Therefore, gambling is legal there. In 2005, the UK became the first European country to regulate online gambling followed by France, Denmark and other countries.
To date, the list of countries where online gambling is legalised is as follows:
based on keytocasino.com
In tandem with the development of online gambling, the problem of addiction has acquired a large scale. Therefore, many countries have started to establish measures to prevent and combat risk gambling among the population.
Over the past 10 years, a self-exclusion system has shown its effectiveness. It was created so that people registered on gambling sites could exclude themselves from playing.
Currently, self-exclusion is required in Italy, UK and Malta. It is a unified system that is mandatory for all operators working under the licenses of above jurisdictions. Soon the system of self-exclusion will be introduced in Russia and Kazakhstan.