Affiliate marketing has become a popular way to promote online casinos. To make affiliate marketing effective, it is important to recruit professional affiliates with advertising skills and resources that can help bring a large amount of traffic to your platform. Slotegrator has prepared a list of tips on how to recruit affiliates to promote your online gambling platform successfully.
1. Track competitive resources
Many affiliate marketing experts suggest doing a competitive analysis to find new affiliates. It is important to find websites that promote other online casinos or different gambling resources. This is the most simple but effective way to find experienced marketers that have websites dedicated to gambling and are likely willing to advertise your casino.
2. Look into your own customer base
Another useful tip when looking for new affiliates is to analyze the client base, or in the case of online casinos, consider players as potential affiliates. When affiliate program managers are trying to recruit new affiliates, they often forget that their own customers are potential marketers as well. However, online casino players are obviously interested in the gambling sphere, and therefore, they are able to provide interesting and high-quality promotional content, as they are the actual users of the service.
Among players, there might be people who have resources about the industry or write reviews on different platforms, which will be useful for casino advertising. So, connecting with players and announcing the affiliate program to them might be very helpful, as they can share their own playing experience, which will help create a positive image of the platform.
3. Focus on several niche markets
Recruiting affiliates in the gambling market is undoubtedly effective for casino promotion. However, it is important to look into other related verticals as well. Don’t limit yourself to only contacting affiliates with gambling-dedicated resources; try to reach affiliates who own websites covering broader topics as well.
4. Introduce a second-tier affiliate system
Creating a multi-tier system for an affiliate program is beneficial when looking for new affiliates as well. In a second-tier system, affiliates who have already joined the program are paid if they attract other new affiliates. In this case, rewards for referring new affiliates are attractive for marketers, so they will bring new people to the program.
5. Don’t forget about social media and content monetization platforms
Social media platforms are great places to find influencers and bloggers with large audiences and lots of subscribers. Using bloggers to promote online casinos is an effective strategy, as their followers already trust their opinions. Apart from that, content monetization platforms may be helpful as well, because they allow creative writers to get paid for their articles. If gambling resources partner with content services, creators can prepare interesting and engaging overviews of the casino that will help to promote it.
When recruiting marketers for online casino promotion, affiliate program creators should not limit themselves to several resources and instead try to reach out to various affiliates in different markets.