Guide to Online Casino Design: How to Make a Gambling Platform Attractive
Today, there are numerous online casinos, so the competition between gambling platforms is high. In order to stand out and attract players, online casinos add popular and appealing games, provide reliable payment systems and use various marketing tools, however, the online casino website design plays a significant role in the platform’s success as well.
Components of a successful casino project
First, there are some basic features that make the online casino website appealing:
- attractive design;
- convenient navigation;
- a large set of games;
- bonuses and special offers;
- simple management (deposits/withdrawals);
- 24/7 technical support;
- security for users.
All these factors are crucial for online casino success. However, while starting a casino, industry experts advise paying attention to pages’ design and navigation as these are the things that users first deal with while coming to the website.
Attractive template for online casino website design
The online casino template should have certain features in order to make the platform attractive to visitors:
- interactive widgets;
- high-quality graphics;
- integration into any browser;
- SEO support;
- easy registration process;
- visibility of action buttons;
- the possibility to create additional pages.
An online casino template should offer flexibility and provide possibilities to change and update design according to the latest trends.
The best online casino design
To make a platform look attractive, it is not necessary to use bright colors and overload the platform by animation. There are several rules to follow to make a casino design good-looking:
- use simple color palettes (maximum of three to four colors);
- offer readable text;
- provide corresponding audio effects;
- no blinking lights;
- no aggressive animation;
- no acid colors.
Also, it is a popular choice to add elements that will recreate the atmosphere of a land-based casino, for instance, reels, cards, playing tables, etc.
Convenient navigation is the crucial aspect in designing a casino as if the website is complicated and requires time to find the needed features, users will leave it faster. It is important to offer an easy switch from the home page to the chosen game, simple and fast registration, easy-to-find sign in and play buttons.
Also, users favor casino websites which offer game selection right on the home page, provide a list of winners and payouts, describe games rules, have clear privacy policies and company description.
Online casino designers should understand the target audience, guarantee easy navigation, and use a palette of appealing colors to catch users’ attention and keep them on the gambling website.