The online casino business is an attractive niche for many entrepreneurs due to its profitability and popularity. If you are in the process of starting your online casino or you are considering it, here are 5 main tips for online casino operators you should learn.
1. Legal online casinos attract more players
What is essential for online casino players at first glance? Some operators may think that attractive design and exciting games are what brings players to the platform. It is true to some extent, however, apart from appealing design, players mainly pay attention to the honesty of the platform.
While choosing an online casino to gamble, players want to be sure that the platforms are reliable, trustworthy and will pay them money in case they win. Therefore, generally, players check if the chosen online casino is officially licensed.
Gambling licenses are issued by various jurisdictions that have different requirements for gambling platforms. Some countries ask for a large number of legal papers to apply for a license, as well as require to follow many steps which make the process long. Other countries issue gambling licenses quite fast and require only basic documents to be provided.
Among the most popular jurisdictions to get a gambling license, there are Malta, Curacao, Gibraltar, the Isle of Man and Alderney. If operators don’t want to spend their time on obtaining a license and dealing with legal issues, there is a possibility to get a ready-to-use solution, such as a White Label casino. This way, operators can get a complete online casino with a reliable license.
2. Gaming content should be updated
The second lifehack follows the first one as with a reliable license, it is easier to get high-quality gaming content. The reason is that the majority of gaming providers are ready to cooperate only with operators who work officially and legally.
The gaming content is one of the most important factors for players to stay in a casino. Gamblers are attracted by the unique and unusual games as well as well-known and popular slots from the leading game providers, such as Endorphina, Microgaming, Amatic, Tom Horn, and many others.
Also, it is crucial to update the gaming content, so players will have a wide choice of games to play. Operators aiming at achieving success would want to be one of the first ones who provide newly-released games, so it is important to watch the game releases and integrate new slots. Moreover, new games from top companies may be added to the platform automatically with APIgrator solution. This way, operators don’t have to worry about missing some releases, as they will get all popular games integrated into their online casino in a single session.
3. Don’t let your players forget about you
Online casino reputation is significant for its success, so operators should consider various marketing strategies to support it, keep players interested, and make them remember about you.
Currently, a good reputation of an online casino can be created through the right advertising and thoughtful marketing. Social media advertising has faded into the background as these methods are often blocked, which makes the casino’s presence in social network decreasing. Today, the promotion with the help of affiliate programs is popular and seems to provide excellent results.
There are different types of affiliate programs and networks, allowing casino operators to choose the most suitable one. Affiliates usually have various tools for gambling platforms promotion. For example, engaging video streaming and positive reviews help in creating a good reputation, attracting new players, and increasing brand recognition.
4. Care about your customers
Player retention is what should be considered by all gambling platforms, both starting and experienced ones. In order to attract new players and keep existing ones, casinos usually introduce loyalty programs.
Loyalty programs reward players for spending time playing and staying on a gambling platform. Usually, loyalty programs introduce different levels with various rewards and bonuses, so users can achieve higher levels by playing more. Every time a gambler plays a game, the program collects a certain number of points that help to reach other levels. It is important to inspire your customers to get more rewards and points, as well as reach higher levels, so they will keep playing games and will stay on your platform.
Also, one of the most crucial aspects of how to operate an online casino is to remember the timely payouts. Customers value operators who treat them with respect, work honestly, and don’t delay money payouts in case of wins.
5. Know bonus systems
Successful operators should understand which kinds of bonuses exist and how to use them:
- Sign-up bonuses. They can include deposit bonuses to players’ accounts or free play and free spins. Free play bonuses allow gambling for free for a certain time while free spins increase payout ratio.
- Recurrent bonuses. These tools encourage users to stay in a casino and deposit more. They include weekly or monthly bonuses, reload bonuses, sticky bonuses, bonuses for high rollers, and so on.
Giving bonuses to players is important as it encourages them to play more and stay in the casino. However, operators should also remember how bonuses influence casinos’ profits. To understand this, operators should analyze GGR and NGR.
Just remember that to discover how much your casino gained, you look at GGR (GGR = total amount of bets - payments to players). However, it will not be the final profit of the casino. To understand the real profit, operators should count NGR (NGR = total amount of bets - payments to players - all bonuses for players - taxes).
Operating online casino business is an attractive idea for many entrepreneurs, however, it requires some basic knowledge about how to run an online casino. If an operator is not experienced enough, it is possible to get a ready solution, such as a Turnkey casino which is fully customizable.