In 2016, the gambling market was steadily growing, and industry experts predict the significant increase in incomes of online casino operators this year. Slotegrator has prepared a list of the main trends of the gambling market that will contribute to industry development.
1. GAMBLING MARKET GROWTH
In 2016, the online gambling market increased by 9% due to changes in legislation systems of 85 countries that managed to finally legalize online casinos. 70% of gambling profits are coming both from online casinos and betting platforms. Players from the major European countries bring a large share of profits.
It is expected that the online gambling market will reach far beyond $60 billion by 2020. The rapid growth is a result of easily accessible and advanced gaming resources.
2. MERGERS AND ACQUISITIONS
The highly competitive market makes its participants think of how to stay successful in the industry. It applies to both beginning companies and experienced platforms, including large gambling corporations. Today, it often happens that large enterprises acquire smaller promising companies, so several brands merge into one.
3. INNOVATIONS AS A KEY TO SUCCESS
Online gambling strives to expand its list of offers and is constantly looking for new formats and original solutions. Many online casinos introduce new types of games and offer slots with innovative mathematical models and architecture. Another trend in the gambling industry is the use of virtual reality in online casinos that looks very attractive to the younger generation. All of these tendencies will keep developing and creating new profitable trends in the industry.
4. CRYPTOCURRENCY USAGE
Cryptocurrencies are on the rise, and more gambling platforms add Bitcoin and other alternative currencies as payment methods. Some online casinos even decide to base their entire platforms on the blockchain technology as it ensures a high level of security and anonymity. Online games based on the blockchain enter a new era where there is no room for manipulation and fraud. Online blockchain casinos will probably become popular because of the numerous advantages of innovative technologies.
5. GAMES WITH LIVE DEALERS
Currently, online casino games with live dealers are gaining popularity, and the number of gambling platforms offering such games has already increased significantly. Live dealer games attract many players because they create an atmosphere of the real land-based casino still allowing players to enjoy games from home.
6. SOCIAL AND MOBILE GAMING
Many industry experts emphasize a trend towards socialization and growth of the mobile market. Users enjoy playing through social networks and mobile gadgets, that is why operators have turned their attention to this sector. Social games provide an opportunity to play and compete with friends, while mobile gaming makes access to favorite games easier.