Attracting new users is an important aspect of a casino’s strategy for success, but the hardest part comes afterwards, when operators need to think of how to retain their new players. One of the most popular and effective ways to do so is by introducing loyalty and VIP programs. Slotegrator suggests looking at VIP programs in detail.
What are VIP programs for online casinos?
In general, online casino VIP programs are not much different from standard loyalty programs, with the addition of offering special personalized treatment for high rollers who reach the top tier. Usually, VIP programs combine casino points with a tier-based system, and players get new benefits with every new level they reach. In order to go to a higher level, players must usually earn enough points.
The way that points are awarded depends on the casino. Some platforms award points if players wager big amounts regardless of whether they win or lose, while others award points for participation in promotions or tournaments.
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Rewards in VIP programs
Each level of a VIP program provides bigger, better and more extravagant rewards exclusive to players at that specific level. These can include exclusive bonuses, invitations to VIP events, better bonus terms, and faster withdrawals. Another bonus for VIP players is the assistance of an individual account manager who will ensure the best casino service. For example, VIP account managers provide bonuses and promotions tailored to the player’s specific taste, preferences, and style of playing.
Becoming a VIP
Different online casinos have various terms for how players can join their VIP program. Some platforms allow players to automatically enter the first level after their first deposit, while others require players to ask for admittance. In some casinos, VIP programs can only be joined by special invitation. In any case, it is important for a VIP program to provide clear conditions and rules on how players should collect points, stay active, reach new levels, and become VIPs.
Why offer casino VIP programs?
VIP programs give casino players goals to strive for, as those who reach the highest levels earn generous rewards. VIP programs often attract high rollers, who are ideal users for online casinos. VIP programs keep serious players interested and prevent them from leaving, as nobody wants to lose benefits that took a long time to earn.
VIP programs are an important tool in user retention strategy as they attract the attention of high rollers and keep players engaged by offering long-term rewards.