March 1 Tbilisi hosted the third Georgia Gaming Congress. The event raised some of the main issues related to land based and online casino promotion, betting business, as well as fantasy games and virtual reality technologies. Additionally, the speakers brought up a couple of relevant topics connected with blockchain development and implementation, capital investment projects, etc.
The participants of the Congress included government officials responsible for development and regulation of the gambling industry in Georgia, as well as leading software developers, hardware producers, operators, owners of casinos and betting companies, and other experts of the gaming branch.
The first guests to speak were representatives of the company BetConstruct Oksana Yanishin and Rafael Badalyan. The specialists shared their experience about live and VR casino technologies that, according to their opinion, are worth implementing in the near future.
Live-casino advantages for operators:
- customer base growth by at least 100%;
- casino income increase by 70%;
- Live-casino covers 35-40% out of total casino return.
The following speaker, Teona Shiukashvili, dwelled upon: "Gambling business taxation and licensing in Georgia."
Georgia allows gambling for citizens of the neighboring countries where gambling is totally or partially banned. The gambling business is completely decriminalized. There is no need to consult tax agencies since gambling licenses are issued online.
Susan O'Leary made a presentation on the topic: "Regulation of the online gambling market: why do we still have licenses, even if we don’t need them?”.
Among the reasons explaining partial presence of licenses are projections and plans to approach new gambling markets. Such an approach guarantees sustainable business growth: players feel more secure, if operators are licensed by an acknowledged regulator.
Zakaria Khitarishvili outlined the key aspects of creating a successful product for the online gambling sector. In addition, the speaker told about visual and sound effects used to motivate people to play, giving them more pleasure, and making them stay at a particular gambling house.
Lasha Machavariani spoke about: "Differences in building online casino business models".
Later on, the said speaker focused on four major operators present on the Georgian online market: Ajarbet.com, Europe-bet.com, Crystallbet.com, Lider-bet.com. One of the most popular brands of the Russian online gambling is Vulkan. Bookmakers owning online casinos are also popular in the industry.
“If Russia sticks to using affiliate systems, the Georgians follow fixed price policies. All of your brands have to be very dynamic, if you are willing to operate in Russia. The same can be said about communication: when in Russia, you might definitely need a contact center in order to resolve some of the daily customer issues, while in Georgia you just need a call center - most of the questions are asked over the phone, rather than in chats.” - concluded Machavariani.
Francesco Baranka presented a report on: "Fixed matches and cheating in fantasy and eSports". The speaker believes, that eSports are winning back their important role in the bookmaking.
Francesco mentioned that lately gamblers started playing in a dishonest manner, and explained to operators some of the ways of detecting and avoiding cheating.
A leading sales manager at Slotegrator, Vadim Potapenko, made a presentation on “Implementation of chat bots in gambling”.
The popularity of online casinos is growing every day and current annual profitability on the gambling market is more than $30 billion. Advantages of Telegram casino: anonymity - especially for the Russian market; security - Telegram has never been hacked.
Alex Sudadze reported on "Cryptocurrencies in online gambling ".
"No one can block or withdraw anything without the consent of both parties. The transaction speed is very high - around 2-3 minutes. Experts have not yet detected any weak points in the Bitcoin system, however, there always exists such thing as human factor, mistakes will always be made”, - said the expert.
Stefan Enchev, a business development manager at Casino Technology, delivered a presentation on the topic: "Practical guide on implementation of omnichannel solutions in gambling".
According to the expert, omnichannel solutions allow players using all the services and opportunities just in one click”.
The next speaker, Marina Palmijiani, described technologies of junket tourism development.
"Junket tours are very individual. As for conditions, it is always possible to discuss them with the provider himself. Why is it advisable to opt for junket tours? Because for the same amount of money, usually spent on a trip to an ordinary land based casino, junket tourists additionally get excellent services and other advantages".
Kakha Kukava delivered a speech about: "Protection of labor rights of the employees performing in the area of gambling business".
"One of the problems is in conclusion of labor contracts without setting certain timelines. Another difficulty is making payments for working overtime. By law, companies have to pay, but the majority of them don´t do it until trialed”,- said the expert.
According to the speaker, many employees are dismissed orally, although, by law such process must be done in an official written form. On this occasion, there have been a lot of court proceedings.
In Batumi two casinos went bankrupt and did not inform the workers about it. Sometimes employees are fired for their participation in gambling tournaments (for example, poker).