New how-to from Slotegrator explains behavioral segmentation

Highly personalized, precisely targeted marketing is the new norm. Online casinos and sportsbooks need to know as much about their players as possible to offer them the right bonuses and other perks to encourage them to play.

For the highest levels of efficiency and accuracy, iGaming platforms rely on player segmentation — sorting players into groups based on shared characteristics.

There are four main kinds of segmentation: Demographic segmentation, based on characteristics like age, gender, and ethnicity; geographic segmentation, based on player location; psychographic segmentation, based on beliefs and values; and behavioral segmentation, based on player actions.

Behavioral segmentation is the most effective for iGaming platforms, as it allows the operator to base marketing strategies off concrete evidence of player preferences. The six subcategories of behavioral segmentation are:

• What buying stage is the player at?
• What do they bet on?
• When do they bet?
• How much do they bet?
• Why do they bet?
• How loyal are they?

In our new downloadable report, we go into detail of each of the six categories and how each one fits into a perfectly crafted marketing strategy. It’s great for new casino or sportsbook operators looking to enhance their players’ experience.