Branding for iGaming companies: How and why

It seems like we constantly hear about branding, but what does it actually mean, and do gambling businesses really need it? We’ve got an answer for you.

In our new downloadable guide, we cover five aspects of brand: brand positioning, brand identity, brand experience, brand awareness, and brand loyalty. These components are important for every brand, as they inform all marketing efforts that come after.

Branding is essential for every company, and those in the iGaming business are no exception — in fact, it might be the niche that benefits from brand building the most. It’s a highly competitive industry, largely due to the astronomical levels of success that are possible — according to Statista, the worldwide gambling market is projected to reach $449.69 billion in revenue in 2025. But while the industry has a lot to offer, it requires extraordinary effort to succeed.

Modern players want to see more than slots when they choose an online casino. They need experience, interaction, reputation — they don’t want to just be a customer, they want to be part of a community. Your company can offer this if you work on building your brand and create a concept that resonates with their values or goals.

We included the best practices for every aspect to give you ideas of what you can try, along with expert comments from Barb Tasci, co-founder and business director of Revpanda.

Download our new guide in the box below and feel free to contact our team to get a free consultation about your project’s marketing strategy or other doubts you might have.