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How to advertise gambling if advertising is not allowed

Maria Zamkina
August 29, 2024
1 min
1127

Gambling companies succeed if there is a constant flow of players. This requires a very detailed, personalized, and flexible marketing strategy, always adjusted to the conditions the business is put in — and the most significant condition is gambling advertising regulation.

Today, the iGaming community’s focus is on responsible gaming, players are more aware and informed, and service providers, besides offering games and bonuses, work on their brands and reputation. This positive trend could not but touch gambling regulations across the globe.

Even though player protection itself is a good path, it’s not that easy to promote gambling or betting business if most classic channels are restricted.

Our new downloadable guide is dedicated to gambling advertising restrictions: we provide examples of the laws and tips on how to survive in a regulated world. What countries are the strictest and what advertising do they ban? How to acquire new players and how to keep them loyal? How to work on PR and brand awareness and stay compliant with the rules of gambling advertising? Get our new guide and find out more.

Slotegrator has 12 years of experience in the industry, our team of professionals had a chance to work with the most extraordinary cases. We are ready to share our knowledge.

Contact us to request a free consultation and find out what will work best for you.

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Maria Zamkina
Maria Zamkina
Senior Editor
Maria started at Slotegrator in 2020. These years of experience in the iGaming content creation taught her to devote time to thorough research and analysis, especially when it comes to regulatory frameworks, business processes, and gambling industry insights. She spends every day creating high-quality content for Slotegrator and doing her best to share the most interesting information with our audience.
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