Since 2020, Slotegrator has powered one of the most popular casinos in the Asian market, RajBet, with its platform, and today this online gambling project is one of the largest casinos in India and Uzbekistan. Let’s look into what the project offers now and how it plans to keep growing.
The rapid success of RajBet, an online casino and sportsbook brand targeting (so far) India and Uzbekistan, deserves some close inspection.
On the Rajbet website, players can bet on sports and enjoy their favorite games of chance, and they’ll also find a variety of promotions and bonuses to encourage them to sign up, play, and stay for a while. RajBet launched two years ago and is still continuing to improve its website, which will allow it to attract more new users and expand into more markets.
There are many ways to promote online gambling projects. Here, we’ll look into how Rajbet has managed to establish itself so quickly with effective localization and functional, dynamic software.
Game choice: localization with variety
Operators need to account for the full range of player expectations. A look at Rajbet’s expansive game portfolio reveals two effective strategies for attracting and retaining players: an appeal to specific tastes and a wide variety of options.
Players take into account a variety of factors when choosing games, such as mechanics, RTP, game design, and story. For some players, high RTP and low volatility are important, but some players will prefer high volatility to have bigger thrills and bigger wins after a series of losses. Others look out inventive or seasonal themes.
RajBet is focused on the Asian market, so the brand has made it a priority to satisfy the desires of gamers from this region. Players can play the most famous board games, card games, lottery games, and slots, with plenty of variations to avoid monotony. The main trend in Asia is live dealer games, which is why there are so many available on the platform.
Player preferences can vary depending on the region and demographics such as age, gender, and nationality. For example, players in Scandinavia, Egypt, and Greece enjoy games based on their own cultural myths, while in Latin America national mascots are popular. When making a list of games, always consider the preferences of your target audience. By offering the right mix of games, you can reach the largest possible audience.
Roulette, Monopoly and Crazy Time are local favorites in India, and Rajbet has multiple variations of both games, including — crucially — live dealer versions. Rajbet also has slot games based on sports which are popular in the country, such as Cricket Heroes, Kabbadi Raiders, and Football Superstar. Wherever players look, they’re surrounded by options that feel familiar.
But when they want something exotic, they also have plenty to choose from. The portfolio has a wealth of Western casino classics like roulette and blackjack and Eastern favorites like sic bo and dragon tiger, so whichever direction players turn, they have something to play. Rajbet’s game selection also does an excellent job of reflecting current trends; live dealer titles also include themes like Monopoly and Wheel of Fortune, and there are a few crash games as well.
Cricket is massively popular in India, putting the sport at the top of the list for the country’s sports bettors. At the same time, interest in soccer and other sports is also growing, so you can find both of those on Rajbet’s sportsbook as well. As for Uzbekistan, there are common promotions and tournaments dedicated to national celebrations unique to Uzbek culture.
RajBet’s portfolio of more than 2,500 games are integrated into the platform using APIgrator, a unique solution for fast and smooth integration of games into online casino platforms. It allows you to add games from multiple game developers in a single integration session, which saves time and costs for operators. The solution includes more than 15,000 certified games: slots, card games, live dealer games and virtual sports from 100 leading game developers.
Bonuses, Loyalty Program and Tournaments
The iGaming industry is highly competitive, with each operator striving to attract new players and retain old ones. Some of the methods that online casinos use include enticing bonuses and rewarding loyalty programs.
In addition to attracting new players, bonus programs will help bring back inactive or churned players. If the player has not visited your site for a while, an email with a tempting bonus offer may encourage him to come back and play again.
RajBet gives users a lot of benefits. For example, each new player has a welcome package bonus of 200% of the deposit, 50 free spins and 1000 FUN for registration. RajBet also prepared a unique welcome offer for sports betting lovers — a doubling of the first deposit. There are other unique bonuses for certain categories of players; for example, users can get cashback when making deposits.
The more time and money players spend on a platform, the more valuable it becomes to them. RajBet's loyalty program counts every deposit ever made and provides the player with a certain level of loyalty — the more deposits made, the higher the level. This unlocks a number of benefits, such as increased cashback and various personal bonuses. There are a total of five loyalty levels: bronze, silver, gold, platinum and diamond. Gold level players and higher get access to the private club.
Slotegrator's bonus module allows you to manage bonuses and loyalty programs from the backend of the casino platform. Flexible functionality helps operators customize bonus requirements according to casino policies and limits. For example, in the new platform from Slotegrator, the bonuses module has an improved user interface, which makes the installation and management of bonuses much easier than it was in the last platform. RajBet's bonuses are periodically updated and offer more and more favorable conditions for players.
Tournaments bring a competitive spirit to the game. The RajBet website has daily events for players where the winners get a jackpot or other valuable prizes. During the day, players earn points by playing slots or other games on the site, at the end of the day three winners with the largest number of points won prizes.
Payment methods are another area where localization is key.
Before making their first bet, players need the right payment system to accept their deposit. When adding any payment solutions, operators need to be aware of popular payment methods in the region where they plan to do business.
Debit and credit cards are accepted all over the world, but as the gambling business is sometimes considered risky due to perceived links with organized crime, money laundering and terrorist financing, not every financial institution will want to process gambling payments. It is not necessary to focus only on the cards, it is important to provide a large selection of ways to deposit, so that players can choose the most comfortable for them.
Gamers in India are able to deposit in rupees using payment tools such as PhonePe, PayTM and UPI. As for the residents of Uzbekistan, they can make transactions in local currency with uzcard. The RajBet team, in cooperation with Slotegrator, is working on increasing the number of payment methods to make the deposit process as convenient as possible for users from anywhere in the world.
The payment methods offered by RajBet are integrated into the platform through Moneygrator. The solution integrates multiple payment systems for different gambling markets and allows online casino players to make smooth and successful monetary transactions. Moneygrator includes plenty of payment service providers, offering more than 250 payment options available after one integration.
RajBet has its own mobile app, which is in great demand. The application has the same functionality as the full version, which allows people to play regardless of their location using their smartphone.
RajBet online casino has been operating since 2020, and in a short time has managed to become one of the best options for Asian players. There are two versions of the site: English-language for users from India, and Russian for gamers from Uzbekistan.
“We tend to stay at a high level thanks to a professional team that works every day to make the world of online entertainment more diverse, exciting, and brighter”, said the Rajbet project manager.
Soon, the company plans to enter new Asian markets and become an online home for players from every country in this part of the world. Slotegrator is excited to see how successful Rajbet has become in India, and is looking forward to launching new projects in Asian and other markets.