The anatomy of a gambling platform: everything you need to know about iGaming software

Is there anything as important for an online casino operation as a platform? Well, yes. A license, audience, marketing. However to manage it all, you still need a platform. How to deal with the software and not forget anything important for a future operation? Get a guide!

Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return if their experience was negative. How do we know when the platform responds to the players’ demands? When players return and stay with your project for longer you’re doing it right.

Effective software includes frontend — what players see, and a backend — what operators need to manage the project. Our task is to make both function well and include all necessary features. The platform must contribute to branding, marketing, compliance, sales, security, analytics, and player support.

We provide you with the checklists of what frontend and backend normally include and give an example of our Turnkey platform to illustrate what modules are necessary to run a successful online gambling business.

Get a guide and feel free to address your questions to our team or get a free consultation about the most suitable solutions for your iGaming project.