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The gambling industry is flooded with game developers, all with their own take on the perfect slot or table game. How are operators supposed to wade through and pick the best ones? To keep it simple, they work with aggregators, who funnel all the best options straight to them. Here we’ll explore the role aggregators play and why you should consider working with one.

A lot of factors contribute to the success of an online casino: the variety and relevance of the games, the reliability of the payment method options, the UI and UX aspects of the platform itself, and of course, the marketing strategy’s ability to attract and retain an audience.

As you can see, typical operators have a lot on their plate, so aggregators like Slotegrator look for solutions for these problems and create comprehensive products that can help an operator that’s new to the market cover all the bases or address a pain point for a seasoned casino proprietor.

What is an aggregator?

Long story short, an iGaming aggregator is a link connecting software developers and operators.

Aggregators offer business owners complete solutions that are ready for integration with an online casino platform. They can help you launch a project from the ground upor add innovative solutions to your established online platform.

When collaborating with an aggregator, operators are relieved of the need to manage separate contracts and agreements with individual providers. By integrating with a single API, operators can quickly and easily set up their platform and have it ready to go without any hassle.

What aggregators do

Aggregators perform a variety of functions to support gambling operators. Here are the main ones:

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Search

Aggregators act as a bridge between businesses and content suppliers, helping operators search for high-quality software, game content, and payment systems. By evaluating different suppliers and assessing the quality and suitability of their offerings, aggregators ensure that operators have access to the best solutions for their platforms.

Cooperation

Negotiating and signing contracts with suppliers is a crucial task that aggregators undertake. By establishing partnerships with gaming providers, aggregators ensure a smooth and sustainable flow of content for operators. These negotiations include discussions about licensing, revenue sharing, and other contractual terms that secure the interests of both the operators and the suppliers.

Aggregation

Content aggregation is a core function of aggregators. They bring together a wide range of content from different suppliers, pooling them into a single technical module typically known as an Application Programming Interface (API). This aggregated content is then made available for integrated deployment by operators. This consolidation simplifies the content management process for operators as they no longer have to individually manage and integrate content from multiple suppliers.

Integration

Aggregators excel in providing seamless integration of content into platforms through their APIs. Using these APIs, operators can easily add and deploy solutions onto their platforms without any hassle. This integration ensures a smooth and efficient user experience for customers, as well as increased revenue potential for operators. By simplifying the integration process, aggregators allow operators to focus on other aspects of their business, such as marketing and user engagement.

Support

Technical support is a vital aspect of the services that aggregators offer. From initial integration to ongoing maintenance, aggregators provide assistance and troubleshooting for any technical issues that may arise. This support ensures that your platform functions optimally and minimizes any downtime or disruptions that could impact user experience.

Types of integration

Above we have repeatedly touched on the topic of integrating functions into the iGaming platform. Let's take a closer look at what types of integrations there are and how they benefit operators.

Game integration

Any online casino depends on the variety and quality of its games. It’s very important to meet the ever-increasing demand of the market and provide your audience with every kind of gambling content, from classic genres, like slots, to the newest 3D titles with VR elements.

When users are choosing an online platform, the gameplay experience plays a pivotal role. That’s why operators must always expand their offerings to appeal to different audiences.

At the same time, each content provider has its own specialization. The world of gaming content just keeps getting bigger and bigger — some developers prioritize engaging storylines, some focus on games with live dealers, and others are aimed at developing innovative features that the players haven’t seen before.

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It is important to note that monitoring prospective content providers is a scrupulous process that requires meticulous analysis, exhaustive industry knowledge, and copious amounts of time.

To save operators time and money, the aggregator takes care of the selection process and negotiates terms with game developers. This way, a good aggregator not only has a wide range of games available through a single integration but can also provide regular updates to its content portfolio and keep its prices competitive.

Learn more about our unified solution for fast gambling software integration.

Payment system integration

While it’s important to provide your players with entertainment, it’s equally important to guarantee the reliability of payment processing — both deposits and winning withdrawals.

The variety of available payment methods and currencies, both fiat and crypto, affect the reputation of the online casino and help establish the trust of first-time players. After all, reliability and transparency are paramount.

Aggregators typically offer a combined solution for payment systems in the same way they do for games, integrating many payment systems in a single session, thus saving time and money for the operator and speeding up the launch of the project considerably.

Integration of complete solutions

The market is growing at a brisk pace, allowing developers to explore new avenues and discover new innovations and technologies. Operators can now count on all of these solutions being integrated together into an existing platform in as short a time as technically possible.

The aggregator can help you create an online casino from scratch, relieving you of the burden of technical development and maintenance for your website.

This way, online casino operators can fine-tune their offerings and strategically engage different customer segments. For example, when the cancelation of sports events during the coronavirus pandemic made traditional sports betting impossible, savvy operators diverted their attention to offering virtual sports betting and video slots. And after the events resumed, others, in turn, integrated sportsbook solutions into their platforms to capitalize on the market resurgence.

Advantages of working with an aggregator

When operators deal with all of these issues on their own, automating business processes is very difficult — or even impossible — because they require so much of the business owner’s personal time and attention.

To free up their calendars and give maximum attention to more important organizational aspects of the online casino business, operators can engage the services of aggregators and delegate certain duties, making their own lives easier.

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A good aggregator brings a lot to the table, such as:

A helping hand at the beginning of your journey: New operators may feel overwhelmed by everything they have to take care of when starting their own iGaming project. This is where an aggregator comes to the rescue, relieving operators of unnecessary hassle and worries. Aggregator solutions offer you the opportunity to effortlessly start your own online casino project by providing a wide range of features and functionalities that empower you to create and manage your online casino with ease.

A complete package of high-quality game content: Players are looking for fun and excitement, and they judge online casino platforms based on how well the operator can satisfy this requirement. Novelty is also a big factor, which is why a successful aggregator doesn’t only partner with big established brands, but also with new, up-and-coming studios that prioritize innovation.

Single integration through an API: Instead of dealing with each provider directly, operators get access to thousands of games and payment systems that can instantly meet the needs of any audience worldwide.

Long-term security: Cooperating with aggregators is a good investment for the future. A single contract is much simpler than constant negotiation and renegotiation with individual providers, and as prices rise and new games appear, aggregators nonetheless automatically give operators access to new titles.

Variety and freedom of choice: When an operator has a diverse arsenal of games, it’s much easier to attract different types of players to their online casino. It also opens up opportunities for experimentation — operators can run promotions on specific games and genres to stir up the interest of the audience and introduce them to new experiences.

Instant technical support: Timely resolution of technical problems is an absolute must for any operator. Uninterrupted operation is of huge importance for any platform, but it’s not always within the operator’s capability to guarantee it. To handle glitches and other interruptions, the speed and quality of the technical support provided is one of the key factors to consider when choosing an aggregator.

Managing partnerships: Monitoring the profitability of affiliate partnerships can be a complicated task to deal with. An iGaming aggregator can offer you an instrument for tracking and managing affiliate programs.

Special offers from developers: Tournaments, bonuses, and other promotions that are often organized by the developers to promote their products can be a great boon for operators, as they provide an additional instrument to engage their audience without any extra investment.

Why Slotegrator?

The Slotegrator team is always open to new challenges and ready to look for solutions for even the toughest problems. No matter what, our clients are our priority.

We build and develop iGaming businesses, solve international legal problems, help operators get licensed in a number of different jurisdictions, and integrate games, payment systems, and platform solutions.

Many successful operators cooperate with aggregators to save time and money, avoid paperwork, and minimize the risks. Additionally, instead of constantly sourcing new providers, the operator gets instant access to more than 15,000 games.

Focus on what's really important for your business, while we take care of everything else.

Schedule a free consultation with our sales managers to discuss all the details on the path to your success.

Yana Khaidukova
Yana Khaidukova
Managing Director
As a software development expert, Yana has been in the gambling industry since 2019, when she became an Account Manager at Slotegrator, then moved on to be Head of the Customer Account and Vendor Departments. Her passion, hard work, and deep understanding of clients’ needs and industry trends led her to the Managing Director position that she occupies today. Yana knows the gambling industry well, constantly follows the latest industry developments, and never stops sharing her insights with her industry colleagues.

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