Land-based casinos take seriously the matters of interior for their gambling halls, allocation of gambling tables inside, employee appearance and conduct at casino, etc. It’s not a secret that every detail matters. Clients should feel comfortable and enjoy the process of gambling so that they definitely want to come back.

Article summary

  1. Registration
  2. Search
  3. Contact us
  4. Making a deposit
  5. Conclusion

In case with online casinos, everything mentioned above is comprised in the interface of the webpage. Players should enjoy themselves while gambling in an online casino. In order to provide user – friendly environment, designers and developers have to create all necessary conditions for comfy navigation and browsing, including visuals that do not weary the eyesight during game hours, etc. Ultimately, all of the factors mentioned above predetermine desire of a gambler to spend as much time on the website as possible and probably come back.

Read also: Importance of online casino design

So how can you develop the structure, create navigation and eye-catching design for your online casino? For these very reasons exists UX design, a special variety of design aimed at interface development.

UX stands for “User Experience”. In terms of online casinos, user experience means experience that gamblers get while playing in an online casino. Gambler’s experience means, for instance, how quickly a player can find a certain game on the website via webpage navigation. Such experience might turn out to be both positive and negative.

UX design focuses of the area of engineering more than on visuals. There are several major components of the interface that are of paramount importance when it comes to interaction of users with a webpage. All of these components require thorough planning. Let’s have a look at each of them taking into account the most typical mistakes.

Registration

While creating design of the registration form, one should take into account the following factors:

  1. Users do not like registering on a brand new website, that’s why the majority of functions have to be publicly available.
  2. The process of registration has to be easy and has to encourage to start gambling right away.

The most common mistakes

  • To ask users to confirm their registration via mail. While gamblers get redirected by their browser to another webpage, they get distracted from the registration process. Moreover, a letter of confirmation may be addressed to the spam folder or not be sent at all, so that users might give up registering at all.
  • To duplicate registration forms. For instance, two separate password bars or mail bars. This makes the whole registration process longer and causes more technical mistakes while registration itself.
  • Allocation of input boxes in a couple of columns. Visual retargeting of a user might interrupt the vertical mobility of input boxes.
  • Absence of notifications about limit of characters in a password. It will make gamblers guess the requirements to the password in advance which is annoying.

Mistakes in the design of the "Registration" section on the online casino site

Example №1. Mistakes in the design of the "Registration" section on the online casino site

Mistakes in the design of the "Registration" section on the online casino site

Example №2. Mistakes in the design of the "Registration" section on the online casino site

The right way

  • Explanation of benefits of an account motivates gamblers to register.
  • Alternative ways of registration via social networks makes the process easier and faster excluding mistakes while entering the password.
  • A visible password minimizes mistakes during password input.
  • Display image of password security tester is the index of feedback communication. Consequently, it is perceived as one of manifestations of care about customers, which enhances users’ trust to the webpage itself.
  • Display image of confirmation after registration. In such a manner all drawbacks of input are excluded.
  • Gradual data entry.
  • Presence of characters showing that entered data is confidential.
  • Presence of auto focus in the first bar of the form. It helps to redirect users to the reference point that stimulates them to start entering data.
  • Presence of special prompts in bars of the form (prompts that help users understand what type and format of data can be entered), that reduces significant number of mistakes while entering data.

The correct version of the design "Registration" section on the website of online casinos

Example №1. The correct version of the design "Registration" section on the website of online casinos

The correct version of the design "Registration" section on the website of online casinos

Example №2. The correct version of the design "Registration" section on the website of online casinos

Within gradual development of mobile Internet technologies, online casinos started acquiring mobile versions of their online casinos, as well as different types of mobile applications. Registration from mobile devices, as a rule, differs from the regular one. Let’s take a closer look at the following factors:

  1. In the majority of applications and mobile versions of websites authorization and registration has to be optional. As many as possible functions have to be available without logging in.
  2. If authorization is a must, it is better to request the minimum number of data (only email and password).
  3. There has to be a possibility of profile data editing in case user decides to add or delete certain information, for instance: age, date of birth, etc.

Typical mistakes

  • Weak passwords.

The right way

  • Minimum number of data in the registration form.

Search

While designing the search bar of your website, you should take into account the following factors:

  1. Search bar enables users to control their navigation on the website and help them if they got lost.
  2. Users usually estimate quality and user-friendliness of the webpage based on two or three results of search.
  3. Design of the search bar presupposes that the majority of users won’t specify their search results on second or third try.

Common mistakes

  • Absence of effective search bars. It is determined by the ability of the system to process 1 word or short requests, showing high performance.
  • Search bar is incorporated in a form of a link.
  • Missing or limited search bars. For users, especially for new ones, it is very important to have prompts in search bars: available categories, leads to categories.
  • Absence of preview parameters like: “latest”, “favourites”, “new”, “categories”.

Mistakes in the design of the "Search" section on the online casino site

Example №1. Mistakes in the design of the "Search" section on the online casino site

Mistakes in the design of the "Search" section on the online casino site

Example №2. Mistakes in the design of the "Search" section on the online casino site

The right way

  • Availability of an effective search bar.
  • Availability of search options. This is the reflection of previous requests based on content metadata. Such prompts appear right in the moment of entering data, which makes the process easier.
  • Allocation of the search bar in the upper right corner, which is customary for the majority of users.
  • Utilization of the search bar on complex interior pages. This might help users feel more confident dealing with big volumes of information and content.
  • Utilization of navigation categories instead of search bars. Usually navigation categories allow finding thing quicker than typical search bars.

The correct version of the design "Search" section on the website of online casinos

Example №1. The correct version of the design "Search" section on the website of online casinos

The correct version of the design "Search" section on the website of online casinos

Example №2. The correct version of the design "Search" section on the website of online casinos

Contact us

While designing the form “Contact us” or “Support”, you should take into account the following:

  1. Availability of technical support or a live-chat enhances client’s loyalty and reduces the number of dissatisfied by the quality of data submission on your webpage.
  2. This is a possibility to establish a good rapport with your customers online, that also helps to detect the weak points of your website.

Common mistakes

  • Absence of a live chat. Live chats show higher rates of trust among customers than other types of support.
  • The “Contact us” section can be found only on the layout. In such a way users, who do not gamble on the webpage cannot get answers to their questions.
  • Live сhat is available only via user’s login account. Accordingly, new visitors can’t get answers to their question before they pass registration. This might lead to the deflux of potent users.
  • Live chat is allocated inside of the help menu. As a result, users might find it hard to find the live chat.
  • In order to ask a question in a live chat, the webpage requests personal information. This might deter from the webpage those users who are not ready to indicate much personal data in exchange for the answer to a simple question.

Mistakes in the design of the "Contact us" section on the online casino site

Example. Mistakes in the design of the "Contact us" section on the online casino site

The right way

  • Easy access. It is necessary to take into account that logos of live chat or customer support shouldn’t be located almost everywhere, as such services should be on demand only.
  • Availability of comprehensive information regarding different categories of users in section “Contact us”. Categorized information support enhances users’ loyalty and attachment to the online casino.
  • Parameters of chat have to be available on all pages of the website, starting from the home page. In such a manner users can always find the answer to their question whenever they are.
  • Minimization of personal information. This approach contributes to popularity of live chat among users.

The correct version of the design "Contact us" section on the website of online casinos

Example. The correct version of the design "Contact us" section on the website of online casinos

Making a deposit

Design of “Deposit” section covers the following matters:

  1. Deposits in online casinos are made automatically via web interface.
  2. Usually people click on this category above all others. This is one of the most important actions in regular gambling.
  3. Clients’ funds are transferred to online casinos from banks, mobile operators, payment terminals and the rest of existing payments systems.
  4. It’s necessary to ensure maximum security of input, storage and withdrawal of clients’ funds.
  5. Input and withdrawal of funds, as a rule, is executed in the same way.

Typical mistakes

  • Weak passwords.
  • Absence of special security measures while entering valuable data.
  • Too strict security requirements making clients enter excessive number of personal data and additional information.

The right way

  • This category has to provide a wide range of ways of depositing, including information on withdrawal of wins, terms and conditions, as well as commission rate.
  • If input and withdrawal procedures differ greatly, it should be described in great detail.
  • Easy access and user-friendly interface of all forms to fill in.

The correct version of the design "Deposit" section on the website of online casinos

Example №1. The correct version of the design "Deposit" section on the website of online casinos

The correct version of the design "Deposit" section on the website of online casinos

Example №2. The correct version of the design "Deposit" section on the website of online casinos

Conclusion

In order to make your casino develop successfully, you should pay attention not only to information and gaming content, but also to the visuals of your webpage. These are the rigid conditions of getting by in a competitive environment of online gambling market.

Gaming websites have to be developed and designed in a way that enhances user’s trust and contributes to optimization of all processes taking place on the webpage including interaction between a casino and its user. That’s why you have to take seriously matters of design of the whole structure and interface of the website.

According to experts from Slotegrator, you should have sound experience in UX design, as well as deep understanding of customer’s needs.

Read also: Analysis of competative online casino sites: Core indicators