Case study: Aviatrix — Crash games, the metaverse and winning Asian markets

At Slotegrator, we believe the iGaming industry moves forward only when knowledge and insights are shared. In this joint case study with Aviatrix, we examine how player expectations are changing, why more games don’t necessarily translate into faster growth, and how connected experiences, personalization and data may create new opportunities for engagement — particularly in Asian markets.

Meet Aviatrix

Aviatrix built its name on its flagship crash game, where players bet on a virtual plane and try to cash out their winnings before it unexpectedly goes down. Plane customization, sleek designs and easy-to-understand mechanics made it stand out in a crowded market. The success has inspired the company to expand beyond a single title and build a broader game ecosystem connected through the Aviatrix metaverse.

The company’s product vision relies on the simple concept of different games connected by the same player experience. Players can use the same profile and carry elements of their progress and awards across different games offered by the studio, such as XP, mission progress and rewards. This creates a sense of identity and continuity, rather than making each title a standalone experience.

Since launching their signature game in 2022, Aviatrix has expanded its portfolio to five titles, including crash, slot and instant-game formats, all connected by a unified player journey. Today, the company reports 170,000+ daily active users and over 265 million bets per month from players all around the world.

Expanding beyond crash games allows us to reach different player preferences while keeping all titles connected through a consistent brand and metaverse experience. — Aviatrix

How to reach different players

Every iGaming player is unique. Whether it’s the game verticals, bonuses or promotions, payment methods or even the UI design choices — everyone will have a different opinion.

But at Slotegrator, we know that business is simpler when you can transform unorganized customers into recognisable groups. By focusing on player behavior segmentation and geographical location, businesses can start to form targeted strategies and campaigns for these groups.

Aviatrix has expanded beyond its original crash game to offer different formats within one connected portfolio. Its shared player profile links the games, while custom reskins give operators a way to adapt their presentation for local campaigns and events.

For operators with much larger libraries, there is another question: how do players find the games most relevant to them? That is where personalization comes in. ZingBrain shared data from an Asian operator to show how personalized game discovery can affect engagement.

The data behind AI-driven personalization

As an iGaming software provider, we’re familiar with personalization tools. These can range from recommending games that are similar to ones the player enjoys, to promoting certain bonuses based on a customer’s particular demographic, location or behavioral segment.

Personalization is very important, particularly when casino lobbies contain thousands of games and preferences vary considerably between markets. It helps players find relevant content faster, continue playing and return more frequently.

Personalization can take different forms, from recommending games similar to those a player already enjoys to showing relevant content on the casino’s main page. It works best when players can discover that content naturally as they browse, rather than having to look for it in a separate section.

Oleg Smolerov, CPO at ZingBrain, shared the results of one personalization launch with an Asian operator. After personalization was introduced, the operator recorded the following changes:

Following the introduction of personalization, players were active on more days, explored more unique games and generated higher GGR per player. The results show how helping players discover relevant content can support engagement across a large game library.

This is one of the biggest benefits of using a service such as APIgrator to populate your online casino library. If personalization tools increase the number of unique games played, you need those games ready to go without having to sign new agreements with providers — after all, these tools are meant to drive business performance, not necessarily make things more complicated.

Our aggregator contains 20,000+ casino games from over 150 leading providers. Not only does this streamline the process, but we regularly update the solution with new games released weekly. And with providers now launching unified metaverses across their products, it’s never been more important to keep your players connected to these opportunities.

Why personalization, and why now?

Players are becoming more selective because they have access to more content than ever. Simply adding more games to a lobby is no longer enough: users expect relevant recommendations, quick discovery and an experience tailored to their interests.

And while identifying player segments and the appropriate personalization measures are great first steps, iGaming businesses also need to be aware that these will not translate equally across every market.

Approaches to personalization and player journeys will vary wildly depending where the player is located. Strategy that excels in Europe will not necessarily work in Latin America. We tailor our aggregator content and Casino Builder products depending on the target market, as we know that localization always needs to be a priority when handling new regions.

For this particular case study, we focused on how Aviatrix is approaching markets in Asia — and which tools worked the best.

Is IP alone enough to win in Asia?

There is no one-size-fits-all approach to Asia. It is a huge continent containing multiple markets with very different expectations, laws and player habits, including Japan, Korea and India.

Recognizable IPs can be a strong entry point into Asian markets with well-developed fandom culture, but they cannot sustain momentum on their own.

A recognizable IP may generate the first click, but it cannot compensate for weak mechanics or poor localization. The strongest approach is to combine locally relevant themes or IPs with proven mechanics, while also building original provider-owned franchises based on player data.

Even popular providers and operators need to tweak their products if they want them to perform well in both Eastern and Western markets. For example, Aviatrix Fortunes combines recognizable Asian themes with slot mechanics, making it a familiar entry point for players who may not have tried crash games. As part of the connected Aviatrix portfolio, it gives those players a way to discover Aviatrix Crash through their shared profile.

The same attention to local preferences applies to how players find games in a casino lobby. As Oleg puts it:

Localization should go beyond translation. Rankings, categories, promotions, imagery and navigation should reflect local habits. The objective is not simply to make the product look ‘Asian,’ but to make it feel familiar and authentic, relevant and easy to use in each market.

He also noted that players need to find relevant content quickly, especially on mobile. In some Asian markets, information-rich home pages can help with discovery, while large banners and long pages may hide useful content. Search, Favorites and Recently Played should be easy to access.

More content does not automatically translate into more growth. Making your portfolio easier to discover, more relevant and more connected to the overall player experience helps to get more value from every game.

Personalization in Asia

As we just discussed, Asia is a huge continent with many different regions. But are there some approaches to personalization that operators should consider if they want to target these areas? As it turns out, there is.

After rolling out several personalization strategy launches in Asia, ZingBrain found that using AI to connect players to more relevant content created an approximate 10% uplift in key metrics, such as bet count, turnover and GGR.

In one particular ZingBrain launch with an Asian partner, the operator introduced a personalized “For You” section on the first main screen, rather than hiding it on the side bar or further down the page. A total of 78% of players went on to use the personalized “For You” section, underlining that placement matters as much as the tool itself.

This is critical in understanding how a player’s journey may differ depending on where in the world they are. Even when players from different markets prefer similar retention tools, the way they approach them can still be very different.

As Oleg Smolervov explains: “AI can also help providers before a game is released by identifying which themes, mechanics, volatility levels and formats perform best for different markets and player segments. After launch, AI-driven recommendations can connect each game with the players most likely to enjoy it. The resulting performance data can then support future game development, localization and promotional campaigns.”

How Slotegrator can help

For operators and providers entering Asian markets, the challenge isn't simply adding more translated games. The entire player journey has to match local expectations: from first impressions, to retention tools.

Slotegrator helps iGaming businesses deliver localized casino content and engagement technologies through its localized solutions and extensive partner network.

Its APIgrator aggregation solution provides access to 20,000+ casino games from over 150 leading providers; while our backend tools and AI-driven analytics can help operators connect players with more relevant content.

For operators starting or scaling an online casino project, we offer our Turnkey solution — a modular platform that allows you to launch and manage the product from start to finish. Those who want to enter the rapidly growing prediction markets segment can turn to Predictor by Slotegrator — a ready-to-launch prediction market engine for P2P markets across any vertical.