What is a white label online casino? The perfect software and business solution

How do you get a white label gambling license? Does it include a casino platform and mobile app? How do you find a white label casino supplier and start a white label business? Starting an online casino might be confusing. Don’t waste time worrying — focus on KPIs, plan your marketing, and analyze opportunities to expand your business. The rest can be delegated to the provider when you purchase a white label casino.

What is a white label product?

A white label product is a product or solution produced by one company and rebranded and sold by other companies as their own.

Running a business is complicated and time-consuming. White label solutions are common in many industries as a way to save time and simplify business development and operation. To decide whether a white Label solution is right for your gambling business, it helps to take a close look at how the business model works.

So, what is a white label casino? Imagine operating under the umbrella of a bigger, more established company that takes responsibility for some aspects of your business. For example, while it would still be your unique project, you would operate under your supplier’s license instead of getting one of your own. A white label gambling license allows operators to work legally without the difficulty of acquiring their own licenses, and white label casino integration solves the problem of hiring an internal team of developers or managing external agencies.

If this sounds like the right model for your business, keep reading and learn everything you need to know about white label casinos.

How does it work?

Once operators purchase a white label online casino solution, they have a ready-to-go business — a fully developed gambling platform with a customized website tailored to the operator’s online casino brand. But in addition to the software, it’s also a business solution that includes a gambling license and player support, as well as financial structure and banking and merchant accounts

What is included in the solution?

White label solutions are a well-known form of cooperation that provides a business with a set of services. This is what operators get from white label casino supplier Slotegrator:

• A gambling platform including Partnergrator and Moneygrator
• Branded website
• Gaming content
• Legal infrastructure
• Legal and technical support 24/7

And this is what online casino operators account for:

• Daily online casino management
• Player support
• Marketing of the online casino

The Chief Growth Officer of our partner Revpanda, Txema Hermoso, comments:

Simply put, a white label casino is a technical and business solution for iGaming companies.

In addition to the software and business structure, a supplier with a white label casino for sale provides an operator with a sublicense under its own license.

Gambling licenses are necessary to operate in regulated markets, but they can also be very difficult to acquire. A regulator might refuse to issue a license for any number of reasons, from a mistake on an application form to a tarnished tax history — but the outcome is the same: time and money are wasted and the operation doesn’t get the legitimacy it needs. In comparison, your white label casino supplier can simply provide you with a sublicense. This way you are covered by a main licensee in the eyes of both regulators and customers, and you can skip the hassle of obtaining a license on your own.

Besides the obvious advantage of spending less time and money on the application, gambling sublicenses grant access to markets where an online casino can freely offer its services and accept players. It also opens up a world of gaming content developers and payment method providers that would not work with you otherwise.

Payment systems are also included in the white label casino solution. Slotegrator provides its Moneygrator solution separately for its clients, but white label sublicensees get it in the package, saving them time and money.

When it comes to games, the white label provider plays the role of content aggregator. This means you won’t have to integrate each game one by one, wasting your time and effort and cooperating with a random selection of providers. You sign one contract and your games come together with the online casino platform itself.

Platform software, including the back end and the front end, is also a part of white label set of services. This part of the white label package includes all the technical aspects of the operation. With a high-quality platform, issues such as technical errors, problems with transactions, loading speed, website navigation mistakes, and slow player support don’t pop up out of nowhere at the worst time possible, but are rather ironed out during the development stage. Slotegrator’s online casino platform includes five modules, covering every functionality of successful business operations:

• Casino Builder module for a great website design and clear navigation.
• KYC module to meet the legal requirements of player verifications.
• Anti-fraud module to detect and prevent suspicious activities.
• AI Business Intelligence module to process, compare, and analyze data.
• Bonus module to set and adjust bonus campaigns.

Player support is very time-consuming but has to work smoothly from day one, so we decided to provide projects with all the necessary chats and other channels — meaning the supplier and not the operator is in charge of communication. Additionally, the services include all the technical support that operators need.

Once your platform is developed and regulatory requirements are satisfied, you’re ready to launch and promote your project. White label projects are hosted on their own domains with exclusive designs, including a unique logo. Operators advertise their websites to players, introduce their own bonus policies, create special offers and promo campaigns, and organize tournaments and draws for prizes.The Partnergrator module from Slotegrator will handle affiliate management and analysis, and a bonus module will help you attract new players and keep the loyal ones.

Key advantages of white label solutions

Let’s discuss the advantages of white label casino solutions.

1. Business structure and legal operation

First and foremost, white label solutions ensure legal operation. This means that gambling business owners don’t have to prepare documents, go through checks, and wait for the application to be reviewed — they enjoy their licensed operation under the structure of the white label casino supplier. This also includes registration of a company and business structure organization.

2. Safe and secure payments

The white label casino supplier will integrate payment solutions depending on the chosen market of operation, including various fiat and cryptocurrencies, as well as other in-demand local payment methods.

3. Technology and infrastructure

Without the help of a software provider, establishing a gambling business takes time and thorough research. First you have to develop a platform, then you fill it with games, negotiating a new deal with a different provider every time, then you apply for certification and submit all the documents to the licensing body. You will also have to know exactly what products your players want and find companies that offer them. Cooperating with a software provider in a white label solution solves all this for you.

4. Exclusive gaming software

You can trust your white label supplier with the development of a gambling platform and integrating the games. We at Slotegrator have years of experience as an iGaming software provider and know exactly what features you will need in your future operation. The only thing we will need from you is to know how you want to customize your branded website.

White Label casino and a standalone casino options compared

Some operators might prefer to start an online casino business themselves — it’s possible, and in some cases more beneficial; however, Slotegrator’s specialists point out that this would require experience in the gambling industry and an internal team of professionals capable of organizing a brand and developing an online casino.

For the vast majority of cases, the white label option would be a great solution.

How to open a white label casino

The Slotegrator team has helped to launch many online casinos and sportsbooks, and from our experience, starting a white label casino is easier than organizing your own venture from scratch. The standard process of starting a gambling business includes:

• Researching markets and choosing a market of operation.
• Organizing a business structure and company registration.
• Development of the platform and branded website.
• Licensing and certification.
• Integration of games from various providers.
• Adding payment systems.

A white label provider company can solve many issues, but one thing it can’t take care of is the direction of your business’s development. Knowing some general information is crucial in the very beginning for both your business and a solution provider — this is the starting point for your future cooperation. First of all, ask yourself several fundamental questions:

• What is your overall budget?
• How much are you ready to spend on marketing?
• What marketing strategy will you use to promote your project?
• How are you going to bring in traffic?
• What team do you have?
• What market are you planning to enter?

A detailed business plan will go a long way when purchasing a white label solution: your vision for your project will help you and the provider organize every aspect of your business to maximize your chances of achieving the results you’re aiming for. Your region of operation will determine what payment methods would be best for your casino, as well as the game providers and types of games you will probably offer. Your casino name and technical specifications will also have to be submitted before you start the preparation process.

Costs associated with starting and operating a white label casino

Starting an online casino business in the standard way, which we discussed here, would include several obligatory expense items:

• Platform development and technical support.
• Establishing a legal structure and obtaining a license.
• Signing contracts with gaming content providers.
• Marketing and advertising.

On top of those, there are several variable expense items, including salaries and rent.

The cost of a white label casino project is calculated differently. Online casino operators trust most of the aspects to one third party, freeing them up to focus only on marketing and variable expenses that they can control themselves. This offers a major advantage — the final cost of the venture can be calculated in advance, since the supplier provides a commercial offer with a white label casino price: platform development, customization, legal and financial solutions, game integration from various providers, and technical support.

Being able to calculate the cost of the project ahead of time minimizes the risk of unexpected costs in case something won’t go according to the plan — experienced professionals won’t work according to the trial and error method.

What software solutions does Slotegrator offer for white label online casinos?

Partnership with Slotegrator starts with a discussion of the agreement conditions, including the platform’s price, commission rates, monthly payouts, and other financial details. Sublicense, payment and game providers, platform features, and details are also addressed.

The development process can take as little as three months to complete, at which point the project is ready for operation. Additionally, Slotegrator will incorporate the company, acquire a sublicense, design the website, fill it with games and payment solutions, integrate player support (if agreed upon in advance), and submit a ready-to-launch, branded online casino. Then the operator can get to work promoting the project.

Launching a gambling platform with Slotegrator is the right choice for those who have a limited budget and timeframe but a clear vision for their business. Slotegrator’s White Label Casino provides:

• Rapid launch: Operators get a ready-to-launch casino platform in three months or less.
• Minimal paperwork: Operators skip the long and complicated license acquisition process, as the experts at Slotegrator take care of it themselves.
• Games and payment systems: The contracts with game and payment system providers are conducted directly by Slotegrator. The company integrates the full list of available gaming content providers and payment systems relevant to the market of operation.
• Customized design: The platform’s design and features are developed according to clients’ technical specifications.
• Cost-efficient solution: Operators can take the money they save on license acquisition, as well as game content and payment system integration, and invest it into promotion campaigns.

If you would like to purchase a white label solution or learn more about the difference between white label and Turnkey solutions, as well as about additional services Slotegrator offers, get in touch with our sales team.

White label and Turnkey solutions: what to choose

Our white label casino covers all technical aspects of an online casino project, but also takes care of administrative, legal, tax, and other business needs. On the other hand, operators who would rather be behind the wheel than riding shotgun might go for a purely technical solution that includes the platform but leaves them in control of everything else.

We know that every business has its own objectives and developed two different sets of online casino services according to operators’ experience and demands. Our White Label Casino includes the same platform as our Turnkey Casino but offers more.

*Slotegrator provides white label only for operators with experience in the iGaming industry.

**Slotegrator provides technical and legal B2B support for all its clients. However, white label client operators can also be provided with B2C player support in the package upon request.

Who can get a white label solution?

The white label concept is an ideal option for ambitious entrepreneurs who want to bring a new gambling project to the market in a short period of time. Some of the main advantages of the white label solution are:

• A single package — a quick and comprehensive solution saves time, money, and effort compared to purchasing each service separately.
• Business and technical solution — good for experienced operators who know what they are expecting and make it easier for the supplier to provide these services.

This solution opens up new opportunities for experienced business people to expand into a new field.

White label solutions accelerate the preparation and launch process for online casino operators, since they purchase the whole organization and only partly participate in the process — they are not required to obtain a license, buy software, and deal with all legal issues. However, this package is not for everyone: the provider company in this case takes a significant legal responsibility for the actions of the operator, exposing them to the risk of the operator’s failure.

For this reason, white label suppliers prefer to cooperate with experienced casino operators, a principle Slotegrator follows as a rule. However, aspiring first-time operators have a perfectly viable option in the Turnkey solution, which covers all the technical aspects of the platform. Other services, like license acquisition or company incorporation, can be ordered separately.

What can Slotegrator do for you?

Slotegrator is a developer of gambling software and business solutions — including a white label solution. Our team has years of experience in the industry, and we believe that easier and quicker ways of organizing business are usually the most effective.

Our recommendation is that you invest your energy in marketing and growth — let Slotegrator’s White Label Casino solution take over the most time consuming processes.

Get your online casino platform, acquire a license, integrate games, and 24/7 support in one contract and focus on what matters the most — your future business development.