Our new platform took what worked about the old one and added new modules for improved performance. Let’s take a look at what comes with the new and improved platform.
We’re always looking for ways to improve our clients’ businesses. After taking careful feedback, we turned our attention to our platform and re-examined every element to see what we could improve and what was missing altogether.
The result? A new, better-than-ever platform with all the tools operators need.
In addition to a more user-friendly dashboard for improved UX and UI, we added the Casino Builder module for faster frontend adjustments, a bonus module to improve player acquisition and retention, a Business Intelligence module for up-to-the-minute business data, a KYC module for increased security and easier compliance, and a segmentation module for more personalized service.
Take a look below for more details on what you can expect from our new platform.
Operators need the freedom to customize their casino frontend in alignment with their audience’s expectations. But the more domains they run and the more markets they target, the more time it takes to rearrange their frontend.
The new platform’s Casino Builder module offers simple tools and readymade templates so that casino operators can completely remodel their casino lobby in just a few clicks, changing layouts, adding text, and inserting banners on their own. The module’s never-ending list of frontend elements can be customized according to the operator’s needs and ideas. In addition to saving time, this also cuts down on the problems that arise from miscommunication — instead of trying to get his idea across, the operator simply executes it himself.
Nothing beats a bonus
Player retention is a make-or-break issue for online casinos. Brands that struggle to attract and retain players have no chance of competing in the crowded iGaming market. Building trust and winning players’ loyalty takes work, and the hard truth is that there’s always another site they can go to if yours isn’t offering them what they need. Offering bonuses is a time-tested strategy for enticing new visitors to sign up and rewarding customers who have been with you for the long haul.
But it can be tough to strike the right balance. If bonuses are too small, players will look for more free spins or a bigger deposit bonus elsewhere; if they’re too large, you risk eating into your own bottom line.
Encourage new users and show long-term players how much you value them with Slotegrator’s bonus module. With this module, you can easily set bonuses and use the bonus log to track information about your project’s bonus campaigns. Quickly view a list of all active bonuses to see the current state of your project, and check loyalty account information with detailed descriptions of loyalty and experience levels and points. You can also set the requirements that players must satisfy to receive rewards with the cashback campaigns. Overall, the bonus module makes it easier than ever to set the right bonus strategy for your platform.
Better information, better decisions
The iGaming industry is fast-paced and dynamic, forcing operators to stay on their toes and constantly make critical business decisions. But making decisions without accurate, up-to-the-minute data is like driving blindfolded.
The Business Intelligence module gives the operator instant access to the site’s analytics, including key statistics like GGR, unique players, marginal profit, and the number of active users over any selected period of time, whether it be day, week, month, quarter, or year.
By using this module to compare the business’ performance over different time periods, operators can get a clearer picture of the effects of their past decisions, putting them in prime position to make better-informed decisions about where to take their business in the future.
The module is constantly under further development, giving operators more and more tools to effectively manage their projects.
Know your customer
Strict KYC measures are essential. Regulators require platforms to follow KYC procedures to combat money laundering, terrorism financing, problem gambling, and underage gambling.
Identity verification is also in the casino’s best interest, helping to prevent fraud like bonus abuse, which is often carried out through the creation of multiple accounts. But as necessary as it is, identity verification takes valuable time, and the waiting period could drive your potential customers to your competitors.
With the new and improved KYC module, operators can set a list of specific documents that players need to supply in order to speed up the process on both ends. They can also set a black list of IP addresses that are blocked from using the site, making it easy to stay in compliance with regulators who prohibit them from accepting players from certain geographical areas.
The module allows operators to set what data is required during the registration phase, as well as what data needs to be verified and what data is considered risky for the casino. Operators can also set the point at which ID verification takes place — after registration, after first deposit, before the first withdrawal — so they can always be in compliance with their markets of operation.
A bigger picture
Players need personalization. Different bonus offers are effective at different parts of the player’s life cycle, and casino players and sports bettors have different interests. There’s also security to keep in mind; certain betting patterns and other actions are linked to fraudulent or other criminal activity.
But with hundreds or thousands of players on a site, treating each one individually is absolutely out of the question.
With the segmentation module, players can be grouped according to various criteria set by the operator. From the admin panel, users can create dedicated mailing lists, grant bonuses, ban accounts, and perform other actions according to how players are grouped.
Each player has his or her own game preferences. While it’s common for new casino projects to focus on a single niche when they first launch, as they grow and expand they need to offer their players a wider variety when it comes to both types of games and providers. Failing to diversify means that when players want a new gaming experience, they’ll go straight to your competitors.
But signing contracts with provider after provider takes time, and costs quickly add up.
With our turnkey solution, however, you can instantly integrate over 15,000 games from over 100 of the industry’s best game developers into your platform. With slots, live dealer games, casual games, table games, and virtual sports, there’s something for every player.
Let the money move
Payment system preferences vary from market to market; while players in one country use debit cards or bank transfers, elsewhere players rely on crypto wallets. Offering a limited selection of payment methods, or even a single method, risks alienating players who would otherwise sign up for your platform. But integrating payment methods from a growing list of payment service providers will slowly but surely chew into your margins as the service fees rack up.
Out platform, however, has over 150 payment options in as many currencies — including cryptocurrencies — from more than 30 payment providers. No matter what payment method your target audience prefers, you can offer it to them.
Manage your affiliates
Online casinos need a steady flow of new visitors they can convert into loyal, long-term players. But player acquisition is far from easy, especially when regulators in so many markets have strict rules on gambling advertising — which is why affiliate marketing is so common in the iGaming industry. But signing an affiliate partnership is easier than managing it and making sure you’re getting the ROI you deserve.
The affiliate module in our turnkey platform offers operators the tools they need to manage their affiliate partners. With 24/7 technical support, dedicated account management, an advanced backend office, and regular updates, operators can easily and conveniently control every aspect of their business for maximum efficiency.
Ready to upgrade?
The new and updated modules offer everything operators need for success. Get in touch with our sales team for a free consultation and find out how our new platform can build your brand.