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Slotegrator’s new platform will take your business to the next level

Yana Khaidukova
November 7, 2023
12 min
2037

Our new platform took what worked about the old one and added new modules for improved performance. Let’s take a look at what comes with the new and improved platform.

We’re always looking for ways to improve our clients’ businesses. After taking careful feedback, we turned our attention to our platform and re-examined every element to see what we could improve and what was missing altogether.

The result? A new, better-than-ever platform with all the tools operators need.

In addition to a more user-friendly dashboard for improved UX and UI, we added the Casino Builder module for faster frontend adjustments, a bonus module to improve player acquisition and retention, a Business Intelligence module using an AI for up-to-the-minute business data, a KYC module for increased security and easier compliance, and a segmentation module for more personalized service.

Take a look below for more details on what you can expect from our new platform.

Efficient UX and beautiful design

Operators need the freedom to customize their casino in alignment with their audience’s expectations. But the more domains they run and the more markets they target, the more time it takes to rearrange their frontend.

The new platform’s Casino Builder module offers simple tools and ready-made templates so that casino operators can completely remodel their casino lobby in just a few clicks, changing layouts, adding text, and inserting banners on their own.

The module’s never-ending list of frontend elements can be customized according to the operator’s needs and ideas. In addition to saving time, this also cuts down on the problems that arise from miscommunication — instead of trying to get his idea across, the operator simply executes it himself.

Know your customer

Strict KYC measures are essential.

Regulators require platforms to follow KYC procedures to combat money laundering, terrorism financing, problem gambling, and underage gambling.

Identity verification is also in the casino’s best interest, helping to prevent fraud like bonus abuse, which is often carried out through the creation of multiple accounts. But as necessary as it is, identity verification takes valuable time, and the waiting period could drive your potential customers to your competitors.

With the new and improved AI-driven KYC module, operators can set a list of specific documents that players need to supply in order to speed up the process on both ends. They can also set a black list of IP addresses that are blocked from using the site, making it easy to stay in compliance with regulators who prohibit them from accepting players from certain geographical areas.

The module allows operators to set what data is required during the registration phase, as well as what data needs to be verified and what data is considered risky for the casino. Operators can also set the point at which ID verification takes place — after registration, after first deposit, before the first withdrawal — so they can always be in compliance with their markets of operation.

Artificial Intelligence makes the whole process even faster — data bases of any scale can be scanned and verified instantly. The checks don’t require a huge team of employees, eliminating the possibility of human error.

The KYC module is compliant with requirements of two regulators: Curaçao and Malta. It is a perfect choice for first-time operators and those who are expanding into Europe. Request a free consultation and learn more about how we help with the gambling license acquisition.

Anti-fraud module

Casino players like taking risks for a chance to win, but casino operators prefer stability. Identifying suspicious profiles is crucial for platform management.

Data collection and analysis help to prevent fraud from the platform users, which is unfortunately not a rare thing. These are the most popular way to trick a casino:

Account fraud: This is a popular way of stealing personal data and money. Once a hacker gains access to a players’ account (if their password is weak, for example), the hacker can do whatever they want with the player’s funds. Identity fraud: This type of fraud can be disastrous for the player. Aside from exploiting all the winnings and bonuses they’ve accrued in their account, identity theft is a serious problem that can have extensive real-world consequences.

Bonus abuse: Using false, stolen, or even borrowed identities, bonus abusers sign up for new accounts, claim their bonus, cash out, and disappear into the wind. Telltale signs like IP addresses and street addresses that fail to match can help, but in the end, bonus abusers have plenty of time and energy to devote to new tactics, so casinos always have to stay on their toes.

Affiliate fraud: Affiliate marketing is the go-to marketing strategy for online casinos, and affiliates are capable of generating massive amounts of revenues. Usually, this is fair enough — as long as the affiliates are providing real players. But dubious affiliates can use bots, fake websites, and other tactics to generate unearned commissions.

AI bot frauds: Scammers can use AI-powered bots to deceive players in order to gain access to their accounts among other duplicitous actions.

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The risk management module helps to identify and exclude players with multiple accounts, as well as helping detect other signs of bonus abuse.

“We have to increase the level of security for data in the iGaming industry. Security is our key prerogative and an indicator of the technological level of software”, says Yana Khaidukova, Managing Director at Slotegrator.

Bonus abusers use VPNs, chatbots and other tools and techniques to make it hard to decipher if it's a real player with a veritable identity whose actions can be tracked or a scammer.

The updated anti-fraud module monitors user behavior and identifies suspicious activity, protecting the casino and saving time for operators — it enables sophisticated segmentation of risky activities by categories, financial or behavioral, and actions based on every level of risk, including rejection of bonuses, blocks, or any other measures.

Business intelligence with AI

The iGaming industry is fast-paced and dynamic, forcing operators to stay on their toes and constantly make critical business decisions. But making decisions without accurate, up-to-the-minute data is like driving blindfolded.

The Artificial BI module uses AI for business analytics, giving the operator instant access to the site’s analytics, including key statistics like GGR, unique players, marginal profit, and the number of active users over any selected period of time, whether it be day, week, month, quarter, or year.

By using this module to compare the business’ performance over different time periods, operators can get a clearer picture of the effects of their past decisions, and a comparison with competitors’ projects lets operators understand how well they’re doing, putting them in prime position to make better-informed decisions about where to take their business in the future.

It’s as simple as that: get metrics from your platform, choose your region and type of gambling platform, and see how your stats are different from your competitors. Anonymously and confidentially analyze numbers to identify your strengths and weaknesses.

The module is constantly under further development, giving operators more and more tools to effectively manage their projects.

More applications of AI

A series of separate mini-presentations will be devoted to two of the most modern AI solutions which are integrated into the Slotegrator’s turnkey online casino solution:

  1. ChatGPT integration, which can consult operators on how to increase income in their project, among other issues.
  2. A multiplayer chat, a novel function that players can open on any of the online front pages of the casino and communicate with other players. This effective retention tool creates an opportunity for networking and creating player communities.

Nothing beats a bonus

Player retention is a make-or-break issue for online casinos.

Brands that struggle to attract and retain players have no chance of competing in the crowded iGaming market. Building trust and winning players’ loyalty takes work, and the hard truth is that there’s always another site they can go to if yours isn’t offering them what they need. Offering bonuses is a time-tested strategy for enticing new visitors to sign up and rewarding customers who have been with you for the long haul.

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But it can be tough to strike the right balance. If bonuses are too small, players will look for more free spins or a bigger deposit bonus elsewhere; if they’re too large, you risk eating into your own bottom line.

Encourage new users and show long-term players how much you value them with Slotegrator’s bonus module. With this module, you can easily set bonuses and use the bonus log to track information about your project’s bonus campaigns. Quickly view a list of all active bonuses to see the current state of your project, and check loyalty account information with detailed descriptions of loyalty and experience levels and points. You can also set the requirements that players must satisfy to receive rewards with the cashback campaigns.

Overall, the bonus module makes it easier than ever to set the right bonus strategy for your platform.

Wheel of fortune

Slotegrator has recently introduced a new bonus feature — “Wheel of Fortune”. This feature is based on the classic roulette mechanism, where the wheel is divided into sectors, each of which shows what kind of prize the player can win.

Besides the number of segments — from two to six — operators can set the probability that players will win, whether players win cash or small prizes, the currency and bet limits, whether the odds of winning are displayed to raise interest or hidden to maintain intrigue, frequency and schedule of appearance: the wheel can be displayed once, a limited number of times, indefinitely, or even on certain days, and the design — the wheel can be branded for every casino.

The Wheel of Fortune is already available for all operators with a turnkey platform from Slotegrator. New updates are coming soon — three types of wheels with fully customizable designs and new animations. To find out more about this feature and other platform modules feel free to contact our sales department.

Progress bar

Another useful tool, Progress bar, allows players to track their achievements and history, including tournaments, bonuses, cashbacks, and other activities, motivating players in their gaming process. “My progress” widget can be placed on any page of an online casino website, and it’s always visible allowing users to constantly track their progress.

Other CRM management tools

Segmentation

Players need personalization.

Different bonus offers are effective at different stages of the player’s life cycle, and casino players and sports bettors have different interests. There’s also security to keep in mind; certain betting patterns and other actions are linked to fraudulent or other criminal activity.

But with hundreds or thousands of players on a site, treating each one individually is absolutely out of the question — unless you have AI.

With the updated segmentation module, players can be grouped according to various criteria, geographical and demographical, set by the operator. From the admin panel, users can create dedicated mailing lists, grant bonuses, ban accounts, and perform other actions according to player groupings.

Payment system management

Payment system preferences vary from market to market; while players in one country use debit cards or bank transfers, elsewhere players rely on crypto wallets.

Offering a limited selection of payment methods, or even a single method, risks alienating players who would otherwise sign up for your platform. But signing contracts with a growing list of payment service providers will slowly but surely chew into your margins as the service fees rack up.

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Our platform, however, has over 150 payment options in as many currencies (including cryptocurrencies) from more than 30 payment providers. No matter what payment method your target audience prefers, you can offer it to them — and a new update enables auto-replacement that switches to another payment method when one is dropped, ensuring smooth, error-free transactions, every time.

Affiliate management

Online casinos need a steady flow of new visitors they can convert into loyal, long-term players. But player acquisition is far from easy, especially when regulators in so many markets have strict rules on gambling advertising — which is why affiliate marketing is so common in the iGaming industry. But signing an affiliate partnership is easier than managing it and making sure you’re getting the ROI you deserve.

The affiliate module in our turnkey platform offers operators the tools they need to manage their affiliate partners. With 24/7 technical support, dedicated account management, an advanced back office, and regular updates, operators can easily and conveniently control every aspect of their business for maximum efficiency.

New feature — referral program for players

Players can now get money for recommending their friends. Use uniques referral links or promo codes to let players invite other users. When they register and start playing, players will see their progress and get a percentage from their losses.

Ready to upgrade?

The new and updated modules offer everything operators need for success. Get in touch with our sales team for a free consultation and find out how our new platform can build your brand.

Slotegrator’s APIgrator solution enables acquisition of over 15,000 games from more than 100 providers in a single integration session. Sign just one contract instead of a 100 and get any type of game, including table games, slots, poker, esports, live dealer games and many more, and their updates.

Feel free to contact us with any questions about the platform and find out how it can benefit your business.

Yana Khaidukova
Yana Khaidukova
Managing Director
As a software development expert, Yana has been in the gambling industry since 2019, when she became an Account Manager at Slotegrator, then moved on to be Head of the Customer Account and Vendor Departments. Her passion, hard work, and deep understanding of clients’ needs and industry trends led her to the Managing Director position that she occupies today. Yana knows the gambling industry well, constantly follows the latest industry developments, and never stops sharing her insights with her industry colleagues.

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