Gamification is one of the most effective ways of creating and keeping up the interest among people. To put it simply, it is a marketing tool that helps promote your product or service through online games. The technology aims to increase sales by using quite unconventional methods. Within gamification, the developers carry out a thorough analysis of computer video games choosing certain concepts to implement them in a business project. To make this process successful, the entrepreneur has to undertake some preparatory work.

Article summary

  1. How come gamification increases conversion rate?
  2. Gamification is based on three main pillars:
  3. IKEA ー example of the successful gamification case in business
  4. Gamification in online casino promotion
  5. Interactive Gambling Game from Slotegrator
  6. Frequent mistakes made when designing a gamification case
  7. Conclusion

Step one: outline a number of goals you want to achieve with gamification.
Step two: analyse the personality traits of the target audience.
Step three: figure out what format would work for these people.

In such a highly competitive market, gamification will reduce advertising costs and increase customer traffic.

One of the main benefits of gamification is that this tool can simultaneously target both customers and staff of the company, thus maximally increasing the effectiveness of each of them. The technology will make it easier for customers to purchase products, as well as to interact with the company.

How come gamification increases conversion rate?

Today, gamification is one of the effective solutions for those business projects that are losing traffic. The audience is overwhelmed by junk information across the Internet. This technology allows you to visualize your brand and capture the attention of potential customers.

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