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Online casino platform from Slotegrator: detailed overview of modules and functions

Yana Khaidukova
May 21, 2024
17 min
1781

Slotegrator is a B2B provider of iGaming solutions and products for beginning and experienced operators. Our team has 12 years of experience in the gambling industry, and we keep improving and updating our solutions to boost clients’ performance and GGR.

Year by year, the iGaming industry is developing faster and faster — and that only drives competition. To not only keep up but succeed and prosper, businesses optimize and polish their processes. The right AI tools are becoming essential for analyzing performance and making decisions.

So, how does gambling software work? Our Turnkey solution is our main solution for online casino and sportsbook operators, and we keep improving it based on their needs, as well as general market demands, focusing on areas like security, payment methods, mobile-friendly mode, and other relevant solutions.

This article will provide a detailed overview of our casino platform’s modules — Casino Builder, KYC module, Anti-fraud module, Business Intelligence with AI, and Bonus module — and updated features, and then explain how using them will potentially optimize internal processes and save time for strategic planning (and calculating revenues).

Casino Builder

Casino Builder is a must-have tool for a beautiful, convenient, and — most importantly — effective online casino frontend. Normally, it takes thorough analysis, UX knowledge, testing, expertise, and a whole team of designers and developers to create a really good website for your online casino or sportsbook platform. Or, to shorten the road between your vision and its execution, you can just open the Casino Builder and use presets and readymade templates to get your new fronted ready to go.

The casino builder module is built into the platform’s back office, allowing operators to construct their projects’ lobbies in just a few clicks:

Layout

Where and how to display banners, providers, payment methods, and other elements.

Pages

Where and how to display registration, authorization, deposits, bonuses, transactions, withdrawals, “About the casino”, FAQ, accounts, terms and conditions, and other pages of the casino.

Design

Colors, fonts, styles, and themes of the future casino page.

The suggested presets are based on the typical casino users’ behavior and their visual preferences, which is why it is so quick and easy to just pick one of the options and use it — you can’t go wrong with any of them. The solution’s flexibility makes it perfect for localizing websites for different player segments and target markets since it allows operators to manage several projects under one administrative panel.

Casino Builder not only creates room in the budget by eliminating the necessity of an inhouse team of designers, but also saves time by avoiding the extended process of creating a design, adjusting it, approving it, and sending it to developers.

Recent Casino Builder updates

  • Newly available third company scripts, such as currency exchange from Coinmarket, metrics from Google, online chat from Talk.to or Jiwo chat, and push messages from One Signal can be added to the casino lobby.
  • Banner with buttons displaying loyalty and experience level can be added to any page of the online casino lobby.
  • New, more attractive types of Fortune Wheel widget are added.
  • Players can see information about upcoming tournaments on any page of the casino lobby.
  • Progress bar now also displays available bonuses.

Telegram casino bot module

Telegram Casino is an alternative to a classic online casino front end integrated with a popular mobile messenger app. It maintains the same functions as a traditional online casino platform, but it’s more accessible and convenient. Besides, Telegram Casino helps to attract more generations since the app's worldwide audience is mostly younger.

Users can register, make deposits and withdraw winnings, go through verification, choose providers and games, choose currency and language, and play using Telegram Casino. They can also go directly from Telegram Casino to the main casino lobby.

Telegram Casino can be an addition to a regular online casino platform or sportsbook or a stand-alone solution.

KYC module

Strict KYC measures are essential.

Regulators require platforms to follow KYC procedures to combat money laundering, terrorism financing, problem gambling, and underage gambling.

Identity verification is also in the casino’s best interest, helping to prevent fraud like bonus abuse, which is often carried out through the creation of multiple accounts and other strategies. But as necessary as it is, identity verification takes valuable time, and the waiting period could drive your potential customers to your competitors.

Another feature developed to make operators’ lives less complicated is the improved AI-driven KYC module.

This module is responsible for smooth and consistent user verification. With the new and improved AI-driven KYC module, operators can set a list of specific documents that players need to supply in order to speed up the process on both ends. The module allows operators to set what data is required, what data needs to be verified, and what data is considered risky for the casino, and collect necessary documents for each player segment and for different stages of player activity, including registration and verification, as well as ongoing monitoring of player activity.

Players see explanations for every required document to know what exactly they need to provide. It’s also possible to let them choose one of suggested verification documents. Verification results are saved and stored in the Documents section.

They can also set a black list of IP addresses that are blocked from using the site, making it easy to stay in compliance with regulators who prohibit them from accepting players from certain geographical areas, and block devices that are used by several accounts or forbid creating multiple accounts from the same device.

Artificial intelligence makes the whole process even faster — data bases of any scale can be scanned and verified instantly. The checks don’t require a huge team of employees, eliminating the possibility of human error.

The KYC parameters are developed in compliance with the requirements of two gambling licensing bodies, the Curaçao Gaming Control Board (CGCB) and the Malta Gaming Authority (MGA). This means that casinos are able to set the verification process in accordance with the rules of their chosen jurisdiction.

Another important use of the KYC module is player segmentation, which allows for the creation of more efficient personalized marketing campaigns and helps prepare attractive offers for each category of players.

The KYC module is compliant with requirements of two regulators: Curaçao and Malta. It is a perfect choice for first-time operators and those who are expanding into Europe. Request a free consultation and learn more about how we help with the gambling license acquisition.

Anti-fraud module

Casino players like taking risks for a chance to win, but casino operators prefer stability. Identifying suspicious profiles is key to maintaining that stability.

Data collection and analysis help to prevent fraud from the platform users, which is unfortunately not a rare thing. These are the most popular ways to defraud an online casino:

Account fraud

This is a popular way of stealing personal data and money. Once a hacker gains access to a players’ account (if their password is weak, for example), the hacker can do whatever they want with the player’s funds.

Identity fraud

This type of fraud can be disastrous for the player. Aside from exploiting all the winnings and bonuses they’ve accrued in their account, identity theft is a serious problem that can have extensive real-world consequences.

Bonus abuse

Using false, stolen, or even borrowed identities, bonus abusers sign up for new accounts, claim their bonus, cash out, and disappear into the wind. Telltale signs like IP addresses and street addresses that fail to match can help, but in the end, bonus abusers have plenty of time and energy to devote to new tactics, so casinos always have to stay on their toes.

Affiliate fraud

Affiliate marketing is the go-to marketing strategy for online casinos, and affiliates are capable of generating massive amounts of revenues. Usually, this is fair enough — as long as the affiliates are providing real players. But dubious affiliates can use bots, fake websites, and other tactics to generate unearned commissions.

AI bot frauds

Scammers can use AI-powered bots to deceive players in order to gain access to their accounts among other duplicitous actions.

Manage your risk levels

We at Slotegrator know how much effort it takes operators to succeed, and why businesses in the iGaming industry can’t afford to take risks. That’s why we launched the Anti-fraud module. The risk management module helps to identify and exclude players with multiple accounts, as well as helping detect other signs of bonus abuse.

We have to increase the level of security for data in the iGaming industry. Security is our key prerogative and an indicator of the technological level of software,

says Yana Khaidukova,Managing Director at Slotegrator.

Bonus abusers use VPNs, chatbots and other tools and techniques to make it hard to decipher if a new signup is a real player with a veritable identity whose actions can be tracked or a scammer.

The updated Anti-fraud module monitors user behavior and identifies suspicious activity, protecting the casino and saving operators time. It enables sophisticated segmentation of risky activities by categories, financial or behavioral, and actions based on every level of risk, including rejection of bonuses, blocks, or many other measures.

Manually investigating all the necessary data is all but impossible for online casinos or sportsbooks; even a whole team of employees wouldn’t be able to replace statistic-aggregating software. It takes detailed research into IP addresses and personal information to discern if a player has exceeded the duplication threshold, indicating they might be playing under a false identity.

The Anti-fraud module automates this process, saving operators time. It provides casino management with statistics and alerts about suspicious activity, allowing them to take measures when it matters.

The module aggregates player information and compares it based on various parameters — this is how it detects duplicate profiles and notifies operators about players creating multiple accounts.

After violators are identified, operators are offered a list of bulk actions: activate, ban, enable bonuses, or disable bonuses, allowing them to take a blanket action covering all offenders. Operators can also set the module’s attributes according to their preferences.

Business Intelligence with AI

The Business Intelligence module is one of the most important tools for every project, especially in such a rapidly changing industry as iGaming.

Every business decision is based not only on goals but also on past experience; entrepreneurs have to draw conclusions about whether a certain strategy arrived at the expected results. For this kind of decision-making, operators not only need access to data, but they need that data presented in a clear and cohesive manner.

In short, the BI module performs analytics.

Every day, we’re faced with a massive, constantly changing, and diverse flow of information. This modern phenomenon, known as big data, is described by three Vs: volume, variety, and velocity. Besides information about industry trends, competitors’ behavior, latest innovations, and market insights, there are statistics that the casino itself generates, and this is no less important — if not more so.

The bigger a gambling project gets (often fueled by overall industry growth) the more data it has to process every day. Keeping abreast is crucial for strategic planning — the right decisions have to be made on time or ahead of it, and knowing the strengths and weaknesses of a business requires a constant analysis of key performance indicators.

Such important KPIs as GGR, unique players, active players, average bet sum, average withdrawal sum, average FD sum, profitability, CPR, and others are filtered and presented by the chosen period of time and for the particular project. All the data are displayed in convenient and clear tables and diagrams and can be exported as CSV and XLS files for convenience.

Users can segment players, change their status (making a note with the reason for doing so), and attribute bulk actions. Users can also filter players by affiliate partner ID to view a list of players from every particular partner.

By using this module to compare the business’ performance over different time periods, operators can get a clearer picture of the effects of their past decisions, and a comparison with competitors’ projects lets operators understand how well they’re doing, putting them in prime position to make better-informed decisions about where to take their business in the future.

It’s as simple as that: get metrics from your platform, choose your region and type of gambling platform, and see how your stats are different from your competitors. Anonymously and confidentially analyze numbers to identify your strengths and weaknesses.

AI solutions also include:

  • ChatGPT integration, which can consult operators on how to increase income in their project, among other issues.
  • A multiplayer chat, a novel function that players can open on any of the online front pages of the casino and communicate with other players. This effective retention tool creates an opportunity for networking and creating player communities.

Bonus module

Bonuses are the most powerful marketing tool in operators’ hands for acquiring and retaining players, helping them stand out from competition, localize their offers, reward players, and keep users loyal.

Welcome bonuses attract players, while loyalty programs give them a reason to keep coming back. Every online casino works on its bonus policy and invests time in adjusting it to suit their current goals — at the end of the day, building trusting relationships with players is cheaper and easier than regaining them after they churn.

The bonus module allows operators to create various bonuses, cashback campaigns, loyalty programs, and tournaments. It also allows operators to view and edit bonuses, check account information (including level of experience and loyalty), and set player categories. Operators can set limits on certain providers or games to avoid bonus abuse.

Wheel of fortune

Slotegrator has recently introduced a new bonus feature — “Wheel of Fortune”. This feature is based on the classic roulette mechanism, where the wheel is divided into sectors, each of which shows what kind of prize the player can win.

Besides the number of segments — from two to six — operators can set the probability that players will win, whether players win cash or small prizes, the currency and bet limits, whether the odds of winning are displayed to raise interest or hidden to maintain intrigue, and the frequency and schedule of appearance: the wheel can be displayed once, a limited number of times, indefinitely, or even on certain days, and the wheel’s design can be customized with any casino’s branding.

The Wheel of Fortune is already available for all operators with a turnkey platform from Slotegrator. New updates are coming soon — three types of wheels with fully customizable designs and new animations. To find out more about this feature and other platform modules feel free to contact our sales department.

Progress bar

Another useful tool, the progress bar, allows players to track their achievements and history, including tournaments, bonuses, cashbacks, and other activities, giving players ongoing motivation. The “My progress” widget can be placed on any page of an online casino website, and it’s always visible, allowing users to constantly track their progress.

All the features are organized in a clear table, and the bonus module is very easy to use, which again optimizes the process and saves time compared to manual settings.

What else is there?

The platform offers a range of other useful functions. Besides the basics like payment methods, currency setting, game selection and setting, and player management, there are the following functions:

Player segmentation

Segmentation is the practice of grouping users by different criteria (personal information, financial and game statistics, contact information, and technical parameters). Proper segmentation means the casino can set the right mailing lists, create the most effective bonus campaigns, and more.

Different bonus offers are effective at different stages of the player’s life cycle, and casino players and sports bettors have different interests. There’s also security to keep in mind; certain betting patterns and other actions are linked to fraudulent or other criminal activity.

But with hundreds or thousands of players on a site, treating each one individually is absolutely out of the question — unless you have AI. With the help of artificial intelligence, operators can have players automatically segmented into relevant categories.

Payment system management

Payment system preferences vary from market to market; while players in one country use debit cards or bank transfers, elsewhere players rely on crypto wallets.

Offering a limited selection of payment methods, or even a single method, risks alienating players who would otherwise sign up for your platform. But signing contracts with a growing list of payment service providers will slowly but surely chew into your margins as the service fees rack up.

Our platform, however, has over 150 payment options in as many currencies (including cryptocurrencies) from more than 30 payment providers. No matter what payment method your target audience prefers, you can offer it to them — and a new update enables auto-replacement that switches to another payment method when one is dropped, ensuring smooth, error-free transactions, every time.

Tournaments

You can’t just bring in new players; you have to keep them. One way to do that is with tournaments, which are an indispensable player retention tool. Slotegrator’s turnkey platform lets operators create and manage tournaments. The tournaments are displayed in lists for convenience.

Affiliate management

Online casinos need a steady flow of new visitors they can convert into loyal, long-term players.

Player acquisition is far from easy, especially when regulators in so many markets have strict rules on gambling advertising — which is why affiliate marketing is so common in the iGaming industry. But signing an affiliate partnership is easier than managing it and making sure you’re getting the ROI you deserve.

The affiliate module in our turnkey platform offers operators the tools they need to manage their affiliate partners. With 24/7 technical support, dedicated account management, an advanced back office, and regular updates, operators can easily and conveniently control every aspect of their business for maximum efficiency.

Referral program for players

Players can now get money for recommending their friends. Use unique referral links or promo codes to let players invite other users. When they register and start playing, players will see their progress and get a percentage from their losses.

What other solutions does Slotegrator offer?

Slotegrator offers a complete range of products and services for online casinos and sportsbooks. Our longstanding experience, understanding of the gambling industry, extensive network, and professional team allow us to build a wide offer, helping operators solve their potential problems (and more importantly prevent them) while growing their businesses.

One of the most common requests is for a payment method solution. Moneygrator aggregates over 250 payment options into one application, allowing operators to select the right ones for a particular market of operation.

Another highly demanded solution is APIgrator: more than 17,000 certified games from over 100 providers from around the world are integrated into an online casino platform in one session — the fastest way to get access to the latest releases and content updates and the most convenient way to localize game offering to any target market.

Once a gambling project is set and ready to be launched, it’s time to develop a marketing strategy. Affiliate programs are one of the most effective ways to attract traffic to websites in the iGaming industry, but organizing and managing them can be tricky. Partnergrator processes and segments real-time data, as well as automating tracking and analysis of the campaigns.

Operators that plan to expand to a new market or are still on a stage of choosing the right jurisdiction for their business can get a regulatory consultation or help with obtaining a license.

Where do you start?

Not sure where to begin? Start with a free consultation.

Yana Khaidukova
Yana Khaidukova
Managing Director
As a software development expert, Yana has been in the gambling industry since 2019, when she became an Account Manager at Slotegrator, then moved on to be Head of the Customer Account and Vendor Departments. Her passion, hard work, and deep understanding of clients’ needs and industry trends led her to the Managing Director position that she occupies today. Yana knows the gambling industry well, constantly follows the latest industry developments, and never stops sharing her insights with her industry colleagues.

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